BPR_MCR Management - Tourism

Faculty of Economics and Administration
Autumn 2008
Extent and Intensity
2/1. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Bc. Andrea Holešinská, Ph.D. (seminar tutor)
Guaranteed by
prof. RNDr. Milan Viturka, CSc.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Klára Viturková
Prerequisites
BPR_CERU Tourism
basic knowledge of Tourism
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to present students to basic knowledge of tourism management that should be known to provide effective destination management or development. Moreover, it is essential to point out the important aspects that influence the process of destination management and the existence of the destination management company itself.

Syllabus
  • Basics of management and its process

  • Destination management and destination management companies in the Czech Republic and abroad

  • Destination marketing

  • Tourism Resource management

  • Quality management in tourism

  • Benchmarking

  • Destination management system

  • Sustainable tourism

Literature
  • HOLEŠINSKÁ, Andrea. Destinační management aneb Jak řídit turistickou destinaci (Destination management or How to manage a tourist destination). Brno: ESF MU, 2007, 90 pp. první. ISBN 978-80-210-4500-2. info
  • VYSTOUPIL, Jiří, Martin ŠAUER, Andrea HOLEŠINSKÁ and Petra METELKOVÁ. Management cestovního ruchu (Tourism Management). 2007th ed. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2007, 156 pp. ISBN 978-80-210-4415-9. info
Assessment methods
lectures + seminars; seminar work, oral or written exam
Language of instruction
Czech
Follow-Up Courses
Further Comments
The course is taught annually.
The course is taught every week.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2008/BPR_MCR