MPM_GOAN Google Analytics

Faculty of Economics and Administration
Autumn 2018
Extent and Intensity
0/2/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Pavel Lasák (seminar tutor)
Guaranteed by
Ing. Pavel Lasák
Department of Applied Mathematics and Computer Science – Faculty of Economics and Administration
Contact Person: Lenka Hráčková
Supplier department: Department of Applied Mathematics and Computer Science – Faculty of Economics and Administration
Timetable of Seminar Groups
MPM_GOAN/01: Mon 8:00–9:50 VT204, P. Lasák
MPM_GOAN/02: Mon 10:00–11:50 VT204, P. Lasák
MPM_GOAN/03: Tue 16:00–17:50 VT202, P. Lasák
Prerequisites
Own website where you can insert Google Analytics code.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 84 student(s).
Current registration and enrolment status: enrolled: 0/84, only registered: 0/84, only registered with preference (fields directly associated with the programme): 0/84
fields of study / plans the course is directly associated with
Course objectives
Practical working with reports Google Analytics. Learn also about other tools and general principles in web analytics.
Learning outcomes
Paste the tracking code into your site. Set up your own reports (by goals) Use other tools.
Syllabus
  • 1. Technologies, HTML, PHP, ASP, links, social network
  • 2. Introduction to the concept Google Anylitics (visitor, visit ...)
  • 3. Create account, code to web
  • 4. Connect other sites, modification tracking code.
  • 5. Basics of reports
  • 6. Advanced custom reports
  • 7. Export reports
  • 8. Connect to other AdWords, PPC
  • 9. A/B testing, SEO
  • 10. External data processing PowerBI, Excel, ...
  • 11. Other applications (Hotjar, ...)
  • 12. Discussion real case
  • 13. Credit
Literature
    required literature
  • Všechny studijní materiály budou aktualizovány v ISu.
Teaching methods
https://analytics.google.com/
Assessment methods
Written tests
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2016, Autumn 2017, Autumn 2019, Autumn 2020, Autumn 2021.
  • Enrolment Statistics (Autumn 2018, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2018/MPM_GOAN