MPM_GOAN Google Analytics

Faculty of Economics and Administration
Autumn 2021
Extent and Intensity
0/2/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Pavel Lasák (seminar tutor)
Guaranteed by
Ing. Pavel Lasák
Department of Applied Mathematics and Computer Science – Faculty of Economics and Administration
Contact Person: Lenka Hráčková
Supplier department: Department of Applied Mathematics and Computer Science – Faculty of Economics and Administration
Timetable of Seminar Groups
MPM_GOAN/01: Mon 8:00–9:50 VT204, except Mon 13. 9., except Mon 1. 11., P. Lasák
MPM_GOAN/02: Mon 10:00–11:50 VT204, except Mon 13. 9., except Mon 1. 11., P. Lasák
MPM_GOAN/03: Mon 16:00–17:50 VT206, except Mon 13. 9., except Mon 1. 11., P. Lasák
Prerequisites
Use internet, web site Profil on google.com FA, LN, Inst
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 70 student(s).
Current registration and enrolment status: enrolled: 2/70, only registered: 0/70, only registered with preference (fields directly associated with the programme): 0/70
fields of study / plans the course is directly associated with
there are 89 fields of study the course is directly associated with, display
Course objectives
Practical working with reports Google Analytics. Learn also about other tools and general principles in web analytics.
Learning outcomes
The student is familiar with Google Analytics and can determine which methods can lead to the person's on website.
Syllabus
  • 1. Technologies, HTML, PHP, ASP, links, social network
  • 2. Introduction to the concept Google Anylitics (visitor, visit ...)
  • 3. Create account, code to web
  • 4. Connect other sites, modification tracking code.
  • 5. Basics of reports
  • 6. Advanced custom reports
  • 7. Export reports
  • 8. Connect to other AdWords, PPC
  • 9. A/B testing, SEO
  • 10. External data processing PowerBI, Excel, ...
  • 11. Other applications (Hotjar, ...)
  • 12. Discussion real case
  • 13. Credit
Literature
    required literature
  • Všechny studijní materiály budou aktualizovány v ISu.
Teaching methods
https://analytics.google.com/
Assessment methods
Written tests
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019, Autumn 2020.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2021/MPM_GOAN