ESF:CKH_ZEOP Basics of business economics - Course Information
CKH_ZEOP Basics of business economics and business operations management
Faculty of Economics and AdministrationAutumn 2019
- Extent and Intensity
- 0/0/0. 6 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- doc. Ing. Bc. Petr Suchánek, Ph.D. (lecturer)
- Guaranteed by
- doc. Ing. Bc. Petr Suchánek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration - Timetable
- Thu 16. 1. 10:00–11:40 S315, 13:00–16:40 S315, Tue 11. 2. 13:00–16:40 S315, Wed 12. 2. 8:00–11:40 S315, 13:00–14:40 S315, Tue 10. 3. 10:00–11:40 S315, Tue 21. 4. 11:15–12:00 S315
- Prerequisites (in Czech)
- (TYP_STUDIA(C) && OBOR(EMAOB))
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Economics and Management in Trade - dm drogerie markt (programme ESF, C-PMA)
- Course objectives
- The aim of the course is to acquaint the student with the functioning of a business enterprise and its management with an emphasis on its financial management.
- Learning outcomes
- Students will be able to:
- identify the commercial enterprise, including its essential characteristics,
- organize and run a business enterprise,
- manage business operations,
- managing the business enterprise financially. - Syllabus
- 1. Trade and Business Activities (2h)
- - Basic concepts
- - Typology of enterprises, enterprise goals
- - Origin and importance of trade
- - Trade features
- - The concept of trade
- - Business categories
- 2. Business organization (2h)
- - The essence of organizing in business companies
- - Basic organizational structures
- - Specifics of business organization
- 3. Retail (4h)
- - Commercial assortment
- - Types of retail activities
- - Typology of retail units
- - Trends in contemporary trade
- 4. Business Operation Management (4h)
- - Business unit layout
- - Business assortment management
- - Control of movement of goods in the retail unit
- - Merchandising
- - Shopping atmosphere
- - Operational management of the business unit
- 5. Financial Management of Business Enterprises (4h)
- - Financing a business
- - Financial analysis
- - Financial planning
- Literature
- required literature
- MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání ve 21. století. 1. vyd. Praha: Grada, 2013, 520 s. ISBN 9788024747804. info
- recommended literature
- PRAŽSKÁ, Lenka. Retail management. Edited by Jiří Jindra. 2. přepracované vyd. Praha: Management Press, 2002, 874 s. ISBN 8072610597. info
- CIMLER, Petr and Dana ZADRAŽILOVÁ. Retail management. Vyd. 1. Praha: Management Press, 2007, 307 s. ISBN 9788072611676. info
- CIMLER, Petr. Obchod a služby :studijní text pro distanční studium. 1. vyd. V Plzni: Západočeská univerzita, 2001, 167 s. ISBN 80-7082-795-5. info
- Teaching methods
- class discussion, homework (reading)
- Assessment methods
- The final exam is a written test for 20 questions and 4 variants of answers, one of which is correct. For correct answer student gets 1 point, for unanswered question 0 points and for wrong answer -0.5 point. The minimum number of points required to pass the exam is 12.
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- Study Materials
The course is taught only once.
Information on the extent and intensity of the course: 16 hodin.
- Enrolment Statistics (Autumn 2019, recent)
- Permalink: https://is.muni.cz/course/econ/autumn2019/CKH_ZEOP