MKR_PCER Tourism Policies

Faculty of Economics and Administration
Autumn 2019
Extent and Intensity
26/0/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Markéta Novotná, Ph.D. (lecturer)
Guaranteed by
Ing. Bc. Andrea Holešinská, Ph.D.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Prerequisites
basic knowledge of tourism (BKR_CERU)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to introduce the importance and application of tourism policy, implementation of its instruments and the activities of the responsible bodies. All this presented on the example of the Czech Republic, European Union, selected countries, and international organisations. Sustainability in Tourism is included as well.
Learning outcomes
At the end of the course students should be able
- to define key terms from the terminology of tourism policy;
- to understand the fundamental basis of tourism policy;
- to explain the implementation of tourism policy instruments and the activities of tourism policy representatives ;
- to analyze tourism policy in the Czech Republic, the EU and other selected countries;
- to express the benefits of tourism policy from the international point of view;
- to characterize the concept of sustainability in tourism.

Syllabus
  • Theoretical part of tourism public policy
  • Economic aspects of tourism
  • Tourism planning
  • Key elements of tourism policy (instruments, bodies, targets)
  • Tourism policy in the Czech Republic (national and regional level)
  • Tourism policy in EU
  • Instruments and bodies of tourism policy in EU
  • Tourism policy in selected countries
  • International tourism policy
  • Sustainability and tourism
Literature
    required literature
  • MORRISON, Alastair M., Xinran Y. LEHTO and Jonathon G. DAY. The tourism system. Eighth edition. Dubuque: Kendall Hunt, 2018, xxiv, 515. ISBN 9781465299253. info
  • HOLEŠINSKÁ, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu (Destination management as an instrument for regional tourism policy). 1st ed. Brno: Masarykova univerzita, 2012, 152 pp. ISBN 978-80-210-5847-7. info
    recommended literature
  • HALL, Colin Michael and John M. JENKINS. Tourism and public policy. 1st ed. London: Thomson, 1995, 116 s. ISBN 1861529988. info
  • HOUŠKA, Petr and Zdenka PETRŮ. Cestovní ruch v působnosti orgánů EU : (vybrané dokumenty). Vyd. 1. Praha: Oeconomica, 2010, 275 s. ISBN 9788024516455. info
  • VEAL, Anthony James. Leisure, sport and tourism, politics, policy and planning. 4th edition. Wallingford: CABI, 2017, xvii, 421. ISBN 9781780648040. info
  • HALL, Colin Michael. Tourism planning : policies, processes and relationships. 2nd ed. Harlow: Pearson Prentice Hall, 2008, xvii, 302. ISBN 9780132046527. info
  • ELLIOTT, James. Tourism : politics and public sector management. London: Routledge, 1997, 279 s. ISBN 0415071585. info
Teaching methods
lectures (tutorials); a written work (essay), check test
Assessment methods
Seminar paper is prerequisity for oral or/and written exam
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught in blocks.
Note related to how often the course is taught: 12 hodin.
General note: Nezapisují si studenti, kteří absolvovali předmět BKR_PNP.
Information on the extent and intensity of the course: tutoriál 12 hodin.
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2019, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2019/MKR_PCER