MPH_ACOP Consultancy Project

Faculty of Economics and Administration
Autumn 2021
Extent and Intensity
1/3/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
Tuck Lloyd Crawford MacRae, M. B.A. (lecturer)
Ing. Petr Smutný, Ph.D. (lecturer)
Tuck Lloyd Crawford MacRae, M. B.A. (seminar tutor)
Guaranteed by
Ing. Petr Smutný, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Mgr. Jana Nesvadbová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable
Wed 18:00–19:50 P312, except Wed 15. 9., except Wed 3. 11.
  • Timetable of Seminar Groups:
MPH_ACOP/01: Mon 18:00–19:50 S305, except Mon 13. 9., except Mon 1. 11., T. MacRae
MPH_ACOP/02: Tue 18:00–19:50 S305, except Tue 14. 9., except Tue 2. 11., T. MacRae
Prerequisites (in Czech)
(! MPH_ACPR Consultancy Project ) && (!NOWANY( MPH_ACPR Consultancy Project ))
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 36 student(s).
Current registration and enrolment status: enrolled: 0/36, only registered: 0/36
fields of study / plans the course is directly associated with
Course objectives
This course looks at how organizational integrators influence the development of the firm. It enables students to learn and apply a variety of business engineering principles through the development of a Business Plan for a new company. The basic method of learning is through business modeling and investigative research. Working in teams, students will explore how companies develop and transform into highly functional entities from the holistic perspective. The lecturer will provide extensive examples from past experiences as a senior executive in a number of defense industry firms.
Learning outcomes
At the end of this course, students should be able to:
- understand the company in its entirety
- integrate knowledge from different courses (such as the corporate economy, management, marketing, accounting, etc.) and apply it to the development of a Business Plan that can be used to raise start-up capital
- use teamwork
Syllabus
  • Entrepreneurs: The Driving Force Behind Small Business Creativity and Innovation in New Business Start-ups Porter’s Five Forces and the New Business Planning Process
  • Business Modeling and Optimization
  • End to End Business Process Mapping
  • Internal Analysis; Understanding Core Competencies, Capabilities, and Competitive Advantage
  • External Analysis; Understanding the External Environment and the Competitive Marketplace
  • Strategic, Tactical, and Operational Planning
  • Budgeting, Forecasting and Costing
  • Generating Proforma Financial Statements based on Forecasted Operations
  • Creation of a Business Plan
Literature
    required literature
  • SCARBOROUGH, Norman M. and Jeffrey R. CORNWALL. Entrepreneurship and effective small business management. Global edition. Boston: Pearson, 2015, 936 stran. ISBN 9781292060613. info
  • STUTELY, Richard. The definitive business plan : the fast track to intelligent planning for executives and entrepreneurs. 3rd edition. Harlow, England: Pearson, 2012, xxiv, 352. ISBN 9780273761143. info
Teaching methods
Simulation software and investigative research. Tuition has a form of lectures, seminars, documented corporate meetings and self-study. Participation in seminars is obligatory.
Assessment methods
Students will be graded on attendance, class participation, peer reviews and a final colloquium which includes discussion and evaluation of a team project based on developing a Business Plan for a new entity. Any copying, recording or leaking tests, use of unauthorized tools, aids and communication devices, or other disruptions of objectivity of exams (credit tests) will be considered non-compliance with the conditions for course completion as well as a severe violation of the study rules. Consequently, the teacher will finish the exam (credit test) by awarding grade "F" in the Information System, and the Dean will initiate disciplinary proceedings that may result in study termination.
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
General note: This course is due to COVID 19 measurements instructed only ONLINE in the autumn semester 2020. You can contact the teacher of the course about the organizational matters.
Teacher's information
This course is not offered to exchange students.
The course is also listed under the following terms Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019, Autumn 2020, Autumn 2022, Spring 2023, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2021, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2021/MPH_ACOP