ESF:BKH_EKPO Basics of Business economics - Course Information

BKH_EKPO Basics of Business economics

Extent and Intensity

0/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Petr Mikuš, Ph.D. (lecturer)
doc. Ing. Bc. Petr Suchánek, Ph.D. (lecturer)

Guaranteed by

doc. Ing. Bc. Petr Suchánek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration

Timetable

Sat 8. 10. 12:00–15:50 P303, Sat 12. 11. 12:00–15:50 P303, Sat 10. 12. 8:00–11:50 P104

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Management (programme ESF, B-PM)

Course objectives

The course is a relatively independent part of teaching fundamentals of business economics. Students get acquainted with the construction of a company. It clarifies the objectives of a company, classification of corporate production factors and their mutual relations. It focuses on general issues of corporate economics and economic events in the enterprise, regardless of the affiliation to a particular field or industry. The company is recognized in the four different points of view. Firstly the company is seen as the creator of value for existing market demand. Another point of view is the decision making process concerning the company production based on the cost analysis. Third point of view is focused on the placing company´s production on the markets, what is connected with pricing practices. Last point of view is dedicated to the capital structure of the company which includes investing and financing of the business. The main objective of the course is to obtain basic theoretical and practical knowledge of construction of a company which can help students to understand the rules and principles of business economy. Beside the theoretical background, the goal of this subject is also to observe the complexity and coherence of relations within business practice regardless the professional focus of the company.

Learning outcomes

At the end fo the course the student should be able to:
• - clarify the subject matter and methods of analyzing and a segmentation in business economics
• - interpret the structure of corporate production factors, their relationships and structure
• - Identify different types and forms of companies
• - Analyze development of a company and to describe individual stages of its life cycle
• - to define the primary and the support activities of the company
• - to define the basis for the company´s decision about its production and its realisation on the market
• - to define the costs of production and the methods of their control
• - to define and the basis of marketing and sale in the company, including the marketing policy
• - to explain the basis of company´s investment and financing
• - to define the basis of managerial accounting and controlling
• - to explain and to apply the finance analysis of the company

Syllabus

• 1. Enterprise as a part of national economy and subject of enterprise economy
• 2. Legal forms of enterprise and trade business
• 3. Production factors in the company, fixed assets and material as production factors
• 4. System of goals and planning in the company, management tools
• 5. Decision making, organizing and control in the company
• 6. Remuneration of employee and work performance
• 7. Enterprise as a value maker, Porter value chain, primary and derived business functions, material, information and financial flows in a company
• 8. Input operations management, procurement, suppliers, warehousing, logistics, distribution
• 9. Product manufacturing, product life cycle, product and process innovation, production program, production process
• 10. Sales and sales policy
• 11. Tools of sales policy, product policy, pricing, communication policy and distribution policy
• 12. Investment management in a company, capital and capital construction in a company, investment in a company, basic methods of investment evaluation, break-even point analysis
• 13. Financing in company, system of financial and internal accounting, company financial statements, cash flow, working capital, efficiency indicators

Literature

required literature
• WÖHE, Günter and Eva KISLINGEROVÁ. Úvod do podnikového hospodářství. Translated by Zuzana Maňasová. 2. přeprac. a dopl. vyd. Praha: C.H. Beck, 2007, xxix, 928. ISBN 9788071798972. info
• SYNEK, Miloslav. Manažerská ekonomika. 5th ed. Praha: Grada, 2011, 471 pp. ISBN 978-80-247-3494-1. info
• PORTER, Michael E. Konkurenční výhoda :(jak vytvořit a udržet si nadprůměrný výkon). Translated by Vladimír Irgl. Praha: Victoria Publishing, 1993, 626 s. ISBN 80-85605-12-0. info
• PAPPAS, James L. and Mark HIRSCHEY. Fundamentals of managerial economics. 3rd ed. Chicago: Dryden Press, 1989, xx, 652. ISBN 003012364X. info

recommended literature
• KISLINGEROVÁ, Eva. Manažerské finance. 3rd ed. Praha: C.H.Beck, 2010, 864 pp. ISBN 978-80-7400-194-9. info

Teaching methods

The course is divided into the tutorials which are dedicated to the relevant theme. Students also have to elaborate the seminar paper - POT on relevant issue.

Assessment methods

Conditions of successful completion of the course: elaboration of an POT and successfully passed mid-term on-line tests (limit 60% for each test). xtent of the seminar paper is 5 pages at minimum (1800 symbol per page). Seminar paper has to present the application of theoretical background into the practice. The structure of the paper: Introduction, theoretical background (1-2 pages)based on the 5 monographie, and practical application for example case study (2-3 pages), list of references. Seminar paper has to correspond with the rules stated for the bachelor and master thesis. Citation reports have to correspond with the ISO ČSN 690. The seminar paper will be saved to the Homework vault.
Examination: one-choice test, 20 questions. 12 points (60%) is the minimum number of points for a pass.
Any copying, keeping a record of tests or carrying the tests out, using forbidden aids including any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the subject and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course is taught annually.
Information on the extent and intensity of the course: tutorial 12 hodin.

• Enrolment Statistics (Autumn 2022, recent)
  
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