XPH_MAFS Market Feasibility Study

Faculty of Economics and Administration
Autumn 2022
Extent and Intensity
0/2/0. 5 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Bc. Alena Šafrová Drášilová, Ph.D. (seminar tutor)
Guaranteed by
Ing. Bc. Alena Šafrová Drášilová, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Prerequisites (in Czech)
SOUHLAS
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 5 student(s).
Current registration and enrolment status: enrolled: 1/5, only registered: 0/5, only registered with preference (fields directly associated with the programme): 0/5
fields of study / plans the course is directly associated with
Course objectives
The course will focus on the concept of market entry strategies as a part of the chosen marketing mix. Different forms of entry strategies will be covered, including direct and indirect exporting and foreign production. The advantages and disadvantages associated with each of these methods will be covered. The course will focus on the impact of environmental factors, such as e.g. cultural, economic, institutional, legal and political on international marketing activities. The course approach is practical: teams of 4-5 international students will be working on a company case and evaluating the feasibility of a company’s product for entry to a foreign market. The course will cover how to identify the most potentially viable markets for entry. The course will pay attention to how to decide on the most realistic entry mode for market entry.
Learning outcomes
After completing the course, students will be able to:
· Identify potentially viable foreign markets for entry
· Decide on appropriate and realistic market entry methods
· Determine market potential first and then a logical channel to reach that market
· Plan and implement a project independently and as member of an international team.
· Accomplish a project, analyze and report the results to a case company
Syllabus
  • Analysis of different market entry methods available to organizations
  • Understanding of internal and external factors that influence decisions
  • Researching market entry options, examination and selection of the most effective strategy
  • Collect, process and interpret data used to support international business
Literature
  • Albaum, Duerr, E., & Josiassen, A. (2016). International marketing and export management (Eighth edition.). Pearson Education Limited
Teaching methods
The course is based on learning by doing and collaborative learning in international teams. The students will work online on a real business case in small international teams.
Assessment methods
Evaluation is based on the quality of the solution of the project challenge as well as the students' participation and active input in the team. Peer assessment will be used as part of the evaluation. More precise evaluation criteria will be presented in the course introduction.
Language of instruction
English
Further comments (probably available only in Czech)
The course is taught only once.
The course is taught: every week.
Teacher's information
Selection procedure Enrolment in the course will be done on this form:

https://forms.office.com/r/51SGRxYH6P

Enrolment will be made on the basis of a selection procedure in the first week of October.

  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2022/XPH_MAFS