BKM_VIBD Business Data Visualization

Faculty of Economics and Administration
Autumn 2023
Extent and Intensity
0/0/0. 6 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Adéla Brandejsová (lecturer)
Ing. Pavel Lasák (lecturer)
Ing. Andrea Špániková (lecturer)
Guaranteed by
Ing. Pavel Lasák
Division of Applied Mathematics and Computer Science – Faculty of Economics and Administration
Contact Person: Lenka Hráčková
Supplier department: Division of Applied Mathematics and Computer Science – Faculty of Economics and Administration
Timetable
Fri 20. 10. 16:00–19:50 VT204, Sat 25. 11. 12:00–15:50 VT204, Fri 15. 12. 16:00–19:50 VT204
Prerequisites
FORMA(K)
Subject require basic knowledge of work with computers and Microsoft Windows.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 21/50, only registered: 0/50, only registered with preference (fields directly associated with the programme): 0/50
fields of study / plans the course is directly associated with
Course objectives
The ability to characterize and communicate practical implications of quantitative analyses to any kind of audience member is the hallmark of great data analysts. The richest data is useless to any enterprise if it fails to result in actionable advice, or if the advice does not convey solutions and directions in a way that all stakeholders can understand. Learn how to become a master at communicating business-relevant implications of data analyses. Flexible, and repeatable methods for analyzing real-world data. This course investigates visual analytics and related concepts with Tableau through the completion of real-world case studies. Learn in detail how to use visualization software for analysis and business intelligence, which will help you to see and understand data like never before. Acquire the skills in Tableau to connect to multiple data sources, enhance them, and display them using visual analysis techniques. The goal of this course is to provide students The ability to structure data analysis projects so that they can provide maximum impact to all stakeholders. Experience streamlining analyses and highlighting implications efficiently. The skills to make effective visualizations that convey conclusions directly and clearly.
Learning outcomes
Completing the course, students will gain the following skills: read data from various formats, read data from databases, edit, clean and save source data, link data based on primary keys. Students will be able to create: Bar Graphs, Area Graphs, Cross Tabs, Geographic Maps, Heat Maps, Scatterplots, Piecharts, Treemaps, Interactive Dashboards and Stories. create calculation tables, work with parameters, create calculation fields, export results and present results. work with time series, understand aggregation, granularity and level of detail, add filters and quick filters, create data hierarchies.
Syllabus
  • 1. Introduction: installation of data analysis and visualization software, data basics - loading data from various formats, loading data from databases, editing, cleaning and saving source data, linking data based on primary keys. Data aggregation. 2. Basic graphs and their effective use, work with time series Scatterplots, Biaxial diagrams, Dashboards and Stories - Introduction to Key Indicators, Indicators and Decision Triggers, Key Performance Indicators (KPIs), Spreadsheet Calculations and KPIs, Creating Complex KPIs Using Tables 3. Creation of calculated fields, DAX, M,
Literature
    recommended literature
  • BRETT, Powell. Mastering Microsoft Power BI: Expert Techniques for Effective Data Analytics and Business Intelligence. Birmingham: Packt Publishing, 2018. ISBN 978-1-78829-723-3. info
  • KNAFLIC, Cole Nussbaumer. Storytelling with data : a data visualization guide for business professionals. Hoboken, New Jersey: Wiley, 2015, xiii, 267. ISBN 9781119002253. info
    not specified
  • MURRAY, Dan. Tableau your data! : fast and easy visual analysis with tableau software . Indianapolis, Indiana: Wiley, 2013. 528 s. ISBN: 978-1-118-61204-0
  • FEW, Stephen. Show me the numbers : designing tables and graphs to enlighten. Second edition. El Dorado Hills, California: Analytics Press, 2012, xviii, 351. ISBN 9780970601971. info
  • TUFTE, Edward R. The visual display of quantitative information. Second edition. Cheshire: Graphics Press, 2001, 197 s. ISBN 9780961392147. info
Teaching methods
The course consists of practically oriented tutorials studying recommended sources and individual work on a project. Students have to bring their OWN laptops which will be associated with access and the license for Power BI.
Assessment methods
The course is evaluated on the basis of final practical project which includes preparation, analysis, and visualization of own data. In the case of participation on foreign studying program, the evaluation of the course will be discussed individually.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on the extent and intensity of the course: tutorial 12 hodin.
The course is also listed under the following terms Autumn 2024.
  • Enrolment Statistics (Autumn 2023, recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2023/BKM_VIBD