BKR_MSSP Retail network and consumer preferences

Faculty of Economics and Administration
Autumn 2024
Extent and Intensity
0/0/0. 6 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
doc. RNDr. Josef Kunc, Ph.D. (lecturer)
Mgr. Petr Tonev, Ph.D. (lecturer)
Guaranteed by
doc. RNDr. Josef Kunc, Ph.D.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Timetable
Sat 5. 10. 12:00–15:50 P304, Fri 1. 11. 12:00–15:50 P304, Fri 29. 11. 16:00–19:50 P304
Prerequisites
FORMA(K)
No special prerequisities are assigned for the subject.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with selected aspects of the retail environment and consumer preferences. Partial themes will focus on the development of the world and Czech retail, their transformation towards internationalization and globalization and network structures. Furthermore, basic localization theories and strategies of retail, identification of catchment areas, attractiveness and evaluation of the locality will be mentioned. We will also focus on geomarketing, spatial planning and retail regulation. Within consumer preferences, we will focus on their fundamental changes in recent decades, motivational factors and managerial challenges, current trends in the form of marketing and technological innovations. Last but not least, case studies of changes in the retail environment in rural areas and changes in consumer preferences associated with shopping in shopping centers will be presented.
Learning outcomes
At the end of the course students should be able to: - understand the basic parameters of the development and current state of the retail environment in the world and the Czech Republic and the retail network structures; - analyze and evaluate localization and (geo) marketing strategies, attractiveness and site evaluation, including land use planning and retail regulation; - describe and compare changes in consumer preferences and incentive factors of purchasing behavior; - evaluate current trends in marketing and technological innovations; - analyze and apply selected aspects of changes in the retail environment in the Czech Republic and consumer behavior of the Czech population; - to formulate selected aspects of changes in the retail environment and consumer preferences concerning managerial practice.
Syllabus
  • 1. History and development of world retail, internationalization, and globalization.
  • 2. Transformation of Czech retail and its networking.
  • 3. Localization theory in relation to retail.
  • 4. Localization strategy, location selection, and catchment area determination.
  • 5. Stages of retail development, attractiveness, and evaluation of the locality.
  • 6. Retail and geomarketing.
  • 7. Land-use planning and retail, retail regulation, RIA.
  • 8. Changes in consumer preferences and shopping behavior - socio-demographic view.
  • 9. Motivational factors of consumer preferences and shopping behavior, managerial challenges.
  • 10. Current trends in retail and their impacts - technological and marketing innovations, on-line and e-commerce.
  • 11. Case studies of spatial, economic and social changes - rural retail.
  • 12. Case studies of changes in consumer preferences - research in shopping centers.
Literature
    required literature
  • KUNC, Josef, František KRIŽAN, Markéta NOVOTNÁ, Kristína BILKOVÁ, Tamás SIKOS T., Dariusz ILNICKI and Ryan WYETH. Thirty years of retail transformation in V4 countries. Online. First edition. Polsko: De Gruyter Poland Sp. z o.o., 2022, 200 pp. ISBN 978-83-67405-05-8. Available from: https://dx.doi.org/10.2478/9788367405065. URL info
    recommended literature
  • LEVY, Michael, Barton A. WEITZ and Dhruv GREWAL. Retailing management. Tenth edition. New York: McGraw-Hill Education, 2019, xxvi, 582. ISBN 9781260084764. info
  • KUNC, Josef, Jaroslav MARYÁŠ, Petr TONEV, Bohumil FRANTÁL, Tadeusz SIWEK, Marián HALÁS, Pavel KLAPKA, Zdeněk SZCZYRBA and Veronika ZUSKÁČOVÁ. Časoprostorové modely nákupního chování české populace (Spatio-temporal models of the czech population shopping behaviour). 1. vyd. Brno: Masarykova univerzita, 2013, 194 pp. ISBN 978-80-210-6020-3. Available from: https://dx.doi.org/10.5817/CZ.MUNI.M210-6020-2013. čítárna Munispace info
  • KOTLER, Philip and Kevin Lane KELLER. Marketing management. Translated by Martin Machek - Tomáš Juppa. 14. vyd. Praha: Grada, 2013, 814 s. ISBN 9788024741505. URL info
  • SPILKOVÁ, Jana. Geografie maloobchodu a spotřeby : věda o nakupování. 1. vyd. Praha: Karolinum, 2012, 245 s. ISBN 9788024619514. info
  • ČADIL, Jan. Regionální ekonomie : teorie a aplikace. Vyd. 1. V Praze: C.H. Beck, 2010, xi, 152. ISBN 9788074001918. info
  • CIMLER, Petr and Dana ZADRAŽILOVÁ. Retail management. Vyd. 1. Praha: Management Press, 2007, 307 s. ISBN 9788072611676. info
  • PRAŽSKÁ, L. and J. JINDRA. Retail management. 2. přeprac. vyd. Praha: Management Press, 2006, 874 pp. ISBN 80-7261-059-7. info
  • SCHIFFMAN, Leon G. and Leslie Lazar KANUK. Nákupní chování. Vyd. 1. Brno: Computer Press, 2004, xxii, 933. ISBN 8025100944. info
    not specified
  • Retail geography. Edited by John A. Dawson. London: Routledge, Taylor & Francis Group, 2013, 248 s. ISBN 9780415540353. info
Teaching methods
Teaching takes the form of tutorials and related discussions on the topics presented. The ability of self-study is supposed. Seminars are not considered.
Assessment methods
The exam will take the form of a written test consisting of closed and open questions. At least 50% of the points will be needed to pass the exam. Seminar work will not be required.
Language of instruction
Czech
Study support
https://is.muni.cz/auth/el/econ/podzim2024/BKR_MSSP/index.qwarp
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on the extent and intensity of the course: tutorial 12 hodin.
The course is also listed under the following terms Autumn 2022, Autumn 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2024/BKR_MSSP