MPH_INMG Innovation management

Faculty of Economics and Administration
Autumn 2024
Extent and Intensity
0/3/0. 5 credit(s). Type of Completion: z (credit).
In-person direct teaching
Teacher(s)
Ing. Michal Jirásek, Ph.D. (lecturer)
Ing. Michal Jirásek, Ph.D. (seminar tutor)
Ing. Eva Švandová, Ph.D. (lecturer)
Ing. Eva Švandová, Ph.D. (seminar tutor)
Mariia Shkolnykova, Ph.D. (lecturer)
Mariia Shkolnykova, Ph.D. (seminar tutor)
Guaranteed by
Ing. Michal Jirásek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable of Seminar Groups
MPH_INMG/01: each odd Thursday 10:00–15:50 P103, except Thu 19. 9., except Thu 7. 11., M. Jirásek, M. Shkolnykova, E. Švandová
Prerequisites
Successful completion of the course requires basic knowledge of corporate economics.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The goal of the course is to help students in gaining a complex view of innovations in the firm context as well as learning to use selected methods of the innovation process. The course builds upon courses oriented towards operations and strategic management, and especially the integrative perspective contained in the Corporate Management Systems course.
Learning outcomes
After the course the student should:
- understand the basic characteristics of innovations and categorize innovations;
- use selected methods of the innovation process;
- link the innovation project with other activities in other areas of business economics and management;
design and implement an innovation project.
Syllabus
  • - Innovation and its characteristics: basic aspects of innovation and its categorization.
  • - Innovation process and its basic stages: creation, selection, development and diffusion.
  • - Extending the innovation process through the Design Thinking perspective.
  • - Innovation methods for each phase of the innovation process.
  • - Key follow-up methods from business economics and management.
Literature
    required literature
  • GOFFIN, Keith and Rick MITCHELL. Innovation management : effective strategy and implementation. Third edition. London: Palgrave, 2017, xxxi, 413. ISBN 9781137373434. info
  • OSTERWALDER, Alexander, Yves PIGNEUR, Greg BERNARDA and Alan SMITH. Value proposition design. Illustrated by Trish Papadakos. Hoboken, New Jersey: Wiley, 2014, xxiv, 290. ISBN 9781118968055. info
  • BLAND, David J. and Alexander OSTERWALDER. Testing business ideas. Illustrated by Alan Smith - Trish Papadakos. Hoboken, New Jersey: Wiley, 2020, xiii, 348. ISBN 9781119551447. info
    recommended literature
  • OSTERWALDER, Alexander, Yves PIGNEUR, Frederic ETIEMBLE, Alan SMITH, Chris WHITE and Trish PAPADAKOS. The invincible company. Hoboken: Wiley, 2020, xiii, 377. ISBN 9781119523963. info
  • COOPER, Robert G. Winning at new products : creating value throught innovation. 4th ed. New York: Basic books, 2011, xv, 391. ISBN 9780465025787. info
  • TROTT, Paul. Innovation management and new product development. Sixth edition. Harlow, England: Pearson, 2017, xxix, 635. ISBN 9781292133423. info
Teaching methods
The course is taught in a block form of seminar teaching. Key theoretical insights are presented in the form of short introductions at the beginning of the block and between application activities. Within the application activities, students use selected innovation management methods (or other related methods from the field of business economics and management) to implement a team innovation project.
Assessment methods
Group project and active peer feedback.

It is not possible to complete the course in a distant form.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on course enrolment limitations: Minimální počet pro otevření předmětu je 10 zapsaných studentů. / The minimum number of enrolled students to open the course is 10.
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2024/MPH_INMG