MAVS Marketing in the Public Sector

Faculty of Economics and Administration
Spring 2001
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Simona Škarabelová, Ph.D. (seminar tutor)
Guaranteed by
doc. JUDr. Ivan Malý, CSc.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Jana Fuksová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Marketing in the Public Sector (MAVS) The course continues and enhances the knowledge of marketing, emphasising features typical for marketing of the public or non-profit sectors. The course puts emphasis on comprehending the specific features of public sector marketing, or non-profit sector marketing. In addition to an analysis of the individual steps of marketing that are recommended for work in public or non-profit sector, attention is paid to state-of-the -art marketing management as it is viewed by the Fribourg School of Management for non-profit organisations, subject of study at our partner university in Switzerland. Students will also be given a brief overview of theory and practice of communication, PR, advertising, public affairs, fund-raising (i.e. raising funds for non-profit organisations) and the new public management dealing with current trends in effective public sector management. The concept of the whole course is directed toward teaching students to use marketing thinking and marketing procedures in all spheres of the public sector. Credit requirements: 70 % active participation in seminars and a credit test. Examination: completing a marketing study and oral examination.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms Spring 2000.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2001/MAVS