SDPC Psychology in Commercial Activity

Faculty of Economics and Administration
Spring 2001
Extent and Intensity
0/0. Type of Completion: zk (examination).
Teacher(s)
doc. PhDr. Božena Šmajsová Buchtová, CSc. (lecturer)
Guaranteed by
prof. Ing. Ladislav Blažek, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Psychology in Commercial Activity (SDPC) The course aims to convey knowledge of psychological prerequisites of successful business negotiation, its tactics and strategy, personal selling psychology, principles of effective communication in business management, etiquette of social contacts and personal image of a man and woman in business environment. Students will also acquire knowledge of culturally conditioned differences in business contacts. Attention is also paid to demands that business activity places on personal characteristics of an individual which are relevant for business success. Active teaching methods will enable students to know themselves better and provide stimuli for their own development. The course is completed by a seminar essay. Examination: oral.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: in blocks.
The course is also listed under the following terms Spring 2000, Spring 2002.
  • Enrolment Statistics (Spring 2001, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2001/SDPC