PHMARI Marketing I

Faculty of Economics and Administration
Spring 2004
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
Ing. Klára Kašparová, Ph.D. (seminar tutor)
Guaranteed by
prof. PhDr. Miroslav Foret, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Dana Krejčí
Timetable
Tue 14:35–16:15 P101
  • Timetable of Seminar Groups:
PHMARI/01: Thu 7:40–9:15 P403, K. Kašparová
PHMARI/02: Tue 12:50–14:30 S310, K. Kašparová
PHMARI/03: Thu 9:20–11:00 S311, K. Kašparová
PHMARI/04: Thu 14:35–16:15 S310, K. Kašparová
PHMARI/05: Thu 16:20–17:55 S308, K. Kašparová
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 154 student(s).
Current registration and enrolment status: enrolled: 0/154, only registered: 0/154, only registered with preference (fields directly associated with the programme): 0/154
fields of study / plans the course is directly associated with
Course objectives
Marketing I (MAR4) The course is a continuation of lectures in economics, sociology, psychology, informatics, business economy and is also linked with management. Besides the historical development of marketing it deals with the principal concepts, main principles and tools of marketing management. It includes the analysis of market opportunities, segmentation, drawing up the marketing mix, marketing strategy and portfolio analysis. The individual components of the mix - the product, price, distribution and promotions are covered in more detail. Special attention is paid to the issues of consumer behaviour and decision-making, international marketing and the matters of image, identity and corporate culture,including the use of the Internet for the needs of a companys marketing.
Literature
  • Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001, 719 s. ISBN 8024700166. info
  • KOTLER, Philip. Marketing podle Kotlera :jak vytvářet a ovládnout nové trhy. Translated by Pavel Medek. Vyd. 1. Praha: Management Press, 2000, 258 s. ISBN 80-7261-010-4. info
  • SEKOT, Aleš and Michael DOLEŽAL. Marketing v kostce (The principles of marketing). 1. vydání. Brno: Masarykova univerzita, 2002, 104 pp. ISBN 80-210-2935-8. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Information on course enrolment limitations: 10 pouze přednáška
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009.
  • Enrolment Statistics (Spring 2004, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2004/PHMARI