C_KHPRVM Public Relations and Public Opinion

Faculty of Economics and Administration
Spring 2005
Extent and Intensity
4/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Klára Kašparová, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Miroslav Foret, CSc.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Barbara Szláviková
Timetable
Sun 6. 3. 12:50–14:30 P103, Sun 15. 5. 17:10–18:45 P103
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The subject matter follows the lectures of Marketing and it draws from the principles and procedures of marketing communication. Special attention is given to the relationships among public relations, marketing and marketing communication. Examination: written + seminar essay
Literature
  • Dolezal, Michael. Public Relations a veřejné mínění. 1. vyd. Brno (pilotní verze)
  • NĚMEC, Petr. Public relations :praxe komunikace s veřejností. Vyd. 1. Praha: Management Press, 1996, 167 s. ISBN 80-85943-20-4. info
  • SEKOT, Aleš and Michael DOLEŽAL. Marketing v kostce (The principles of marketing). 1. vydání. Brno: Masarykova univerzita, 2002, 104 pp. ISBN 80-210-2935-8. info
  • BLACK, Sam. Nejúčinnější propagace : public relations. Translated by Dana Janišová. Vyd. 1. Praha: Grada, 1994, 203 s. ISBN 8071691062. info
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on completion of the course: do 15.12.2005
The course can also be completed outside the examination period.
The course is taught annually.
Information on the extent and intensity of the course: 4 hodiny.
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2004, Spring 2006, Spring 2007, Spring 2008.
  • Enrolment Statistics (Spring 2005, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2005/C_KHPRVM