BPR_MGCR Management - Tourism

Faculty of Economics and Administration
Spring 2013
Extent and Intensity
2/1. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Bc. Andrea Holešinská, Ph.D. (seminar tutor)
Guaranteed by
prof. RNDr. Milan Viturka, CSc.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration
Timetable
Thu 11:05–12:45 P104
  • Timetable of Seminar Groups:
BPR_MGCR/01: each odd Tuesday 9:20–11:00 S309, A. Holešinská
BPR_MGCR/02: each even Tuesday 9:20–11:00 S309, A. Holešinská
BPR_MGCR/03: each odd Tuesday 12:00–13:35 S310, A. Holešinská
BPR_MGCR/04: each even Tuesday 12:00–13:35 S310, A. Holešinská
Prerequisites
! BPR_MGCR Management - Tourism
basic knowledge of Tourism (BPR_CERU)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to present basic knowledge of destination management that should be known to provide effective managing (development) of a destination. Moreover, it is essential to point out the important aspects that influence the process of destination management and the existence of the destination management company itself.
At the end of the course students should be able
- to define key terms from the destination management terminology;
- to identify basic specifics of destination management process;
- to apply the knowledge of destination management in practice;
- to analyze a destination management company from the life cycle point of view ;
- to evaluate the development of a destination management company.
Syllabus
  • Basics of management and its process
  • Destination management and destination management companies in the Czech Republic and abroad
  • Destination marketing
  • Tourism Resource management
  • Quality management in tourism
  • Benchmarking
  • Destination management system
  • Sustainable tourism
Literature
    required literature
  • HOLEŠINSKÁ, Andrea. Destinační management aneb Jak řídit turistickou destinaci (Destination management or How to manage a tourist destination). Brno: ESF MU, 2007, 90 pp. první. ISBN 978-80-210-4500-2. info
  • VYSTOUPIL, Jiří, Martin ŠAUER, Andrea HOLEŠINSKÁ and Petra METELKOVÁ. Management cestovního ruchu (Tourism Management). 2007th ed. Brno: Masarykova univerzita, Ekonomicko-správní fakulta, 2007, 156 pp. ISBN 978-80-210-4415-9. info
Teaching methods
Lessons take form of lectures (once a week) and seminars (once a fortnight). The course also includes a semester paper.

Assessment methods
To sign for the exam, students must fulfil following requirements: 100% attendance at seminars, submission of a semester paper in required quality and attendance of the lecture given by a specialist.
The exam is oral and consists of two parts. The first part is theoretical and covers 5 opened questions (time for preparation 15 minutes). When passing theoritical part on 100%, student is allowed to continue with the second part of the oral exam which is focused on practical questions that verified student’s synthetic thinking. The list of theoretical and practical questions will be available during the semester on IS.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
General note: Nezapisují si studenti, kteří absolvovali předmět BPR_MGCR.
Listed among pre-requisites of other courses
The course is also listed under the following terms Spring 2010, Spring 2011, Spring 2012, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024, Spring 2025.
  • Enrolment Statistics (Spring 2013, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2013/BPR_MGCR