ESF:MKF_EARP Economics and management insur - Course Information

MKF_EARP Economics and management insurance companies

Extent and Intensity

0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

prof. Ing. Viktória Čejková, Ph.D. (lecturer)
Ing. František Řezáč, Ph.D. (lecturer)

Guaranteed by

Ing. František Řezáč, Ph.D.
Department of Finance – Faculty of Economics and Administration
Contact Person: Iva Havlíčková
Supplier department: Department of Finance – Faculty of Economics and Administration

Timetable

Sat 8. 3. 8:30–11:50 P201, Sat 15. 3. 8:30–11:50 P201, Sun 27. 4. 12:50–16:15 P201

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

• Finance (programme ESF, N-FU)

Course objectives

The course it aims to acquaint students with the management of insurance companies and its specifics under the conditions of insurance market in the Czech Republic. with economics of an insurance company. It deals with economic aspects of insurance companies’ business with the emphasis on technical provisions creation, investment activities, solvency, management and financial analysis of insurance companies. It explains the marketing management of insurance companies, selected market strategies in the process of strategic management, business activity and information systems used in the insurance business. The tutorial aims at students’ knowledge expansion by findings in the area of the management of insurance companies and basic aspects of functioning of the insurance companies‘ economy. It learns the basic factors affecting the competitiveness of commercial insurance companies as business entities. Students are able to acquire skills to be familiar with operating results of commercial insurance companies through the financial statements, master the requirements for adequate capital facilities and obeying rules in the sphere of technical provisions investment. Students will also get an overview of means of communication with clients when explaining the relationship management with users of insurance services.

Syllabus

• Lecture (tutorial) topics: 1. Economic and legal aspects of insurance companies’ business in the insurance market of the Czech Republic. 2. Management of insurance companies in terms of the insurance market, functions of the insurance company, managerial functions. 3. Strategical, tactical and operational management of insurance companies. Specifics of insurance companies’ management in the insurance market of the Czech Republic. 4. The organizational structure of insurance companies, major tasks and the scope of activities of the insurance company’s economic section. 5. Economic aspects of insurance business, technical reserves creation, investment activity of insurance companies. 6. Capital facilities of insurance companies, capital stock, solvency of insurance companies, Solvency II, economic equilibrium of insurance. 7. Management of insurance companies, incomes, expenses and operating result, content of the annual report of insurance companies. 8. Financial analysis of insurance companies, classification of ratio indicators, audit and rating of insurance companies. 9. Marketing management of insurance companies, marketing analysis, definition of the mission, goals and strategy, marketing planning, implementation and control of the marketing plan. 10. Selected market strategies in the process of strategic management of insurance companies. 11. Public relations and insurance institutions. Customer Relationship Management (CRM). 12. Business activity of the commercial insurance company. Psychology of selling insurance products. 13. Information system and technology in activities of commercial insurance companies.

Literature

required literature
• ŘEZÁČ, František, Gabriela OŠKRDALOVÁ, Martin ŘEZÁČ, Miroslava ŠIKULOVÁ and Petr VALOUCH. Marketingové řízení komerční pojišťovny (Marketing management of insurace company). 1. vyd. Brno: Masarykova univerzita, Tisk: BonnyPress, 2009, 210 pp. ISBN 978-80-210-4799-0. info
• ŘEZÁČ, František and Miroslava ŠIKULOVÁ. Marketing v pojišťovnictví (Marketing in insurance). 1.vydání. Brno: Masarykova univerzita, 2008, 90 pp. ISBN 978-80-210-4538-5. info
• ČEJKOVÁ, Viktória, Svatopluk NEČAS and František ŘEZÁČ. Pojistná ekonomika II (Insurance economics). 1st ed. Brno: Masarykova univerzita Ekonomicko-správní fakulta, 2005, 68 pp. ISBN 80-210-3662-1. info
• ČEJKOVÁ, Viktória, Svatopluk NEČAS and František ŘEZÁČ. Pojistná ekonomika. 1. vyd. Brno: Masarykova univerzita, 2003, 145 s. ISBN 80-210-3288-X. info

recommended literature
• IVANCEVICH, John M., James L. GIBSON and James H. DONNELLY. Management : principles and functions. 4. ed. Homewood: BPI-IRWIN, 1989, xvii, 765. ISBN 0-256-06671-X. info
• MAJTÁNOVÁ, Anna. Pojišťovnictví :teorie a praxe. 1. vyd. Praha: Ekopress, 2006, 288 s. ISBN 8086929191. info
• ČEJKOVÁ, Viktória, František ŘEZÁČ and Aleš ZUZAŇÁK. Pojištění pro podnikatele (Insurance for Enterpreneurs). 1998th ed. Břeclav: Moraviapress, 1998, 212 pp. ISBN 80-86181-13-8. info

Teaching methods

Tutorials, control tests.

Assessment methods

The tutorials are composed of four blocks of 3 hours with the content corresponding to the lecture topics range, check tests and POT elaboration. The course is finished by a written test. The final mark constitutes of: the Final test (60%) + POT (20%) + Check tests (20%).

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course is taught annually.
Information on the extent and intensity of the course: 12 hodin.
Credit evaluation note: k = 1.

Information about innovation of course.

This course has been innovated under the project "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)" which is cofinanced by the European Social Fond and the national budget of the Czech Republic.

• Enrolment Statistics (Spring 2014, recent)
  
• Permalink: https://is.muni.cz/course/econ/spring2014/MKF_EARP