MPH_DIBM Digital innovation of business models

Faculty of Economics and Administration
Spring 2024
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Mgr. Michal Krčál, Ph.D. (seminar tutor)
Ing. Dušan Mladenović, Ph.D. (seminar tutor)
doc. Ahad Zareravasan, PhD (seminar tutor)
Guaranteed by
doc. Ahad Zareravasan, PhD
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable of Seminar Groups
MPH_DIBM/01: Wed 12:00–13:50 P403, except Wed 3. 4., M. Krčál, D. Mladenović, A. Zareravasan
Prerequisites
You are expected to understand the basics of strategic management and organizational strategy.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The goal of this course is to allow you to understand the companies from the business model perspective. Recently, new business models were built intensively on digital technologies or the existing business models have digitally transformed. E-business is booming. In this course, you will learn how to understand these changes and how to innovate or create new business models. The teaching in this course will be heavily based on various case studies of business models.
Learning outcomes
At the end of this course, you will be able to:
- explain what is a business model, its parts, and how a transformation of a business model works,
- compare business models and analyze what caused their success/failure,
- design new or innovative an existing business model.
Syllabus
  • Business models and their visual representations
  • E-business
  • Business model transformation
  • Business model case studies
Literature
    required literature
  • OSTERWALDER, Alexander and Yves PIGNEUR. Business model generation : a handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley & Sons, 2010, 278 s. ISBN 9780470876411. info
    not specified
  • CHAFFEY, Dave, Tanya HEMPHILL and David EDMUNDSON-BIRD. Digital business and e-commerce management. Seventh edition. Harlow, England: Pearson, 2019, xxxvii, 64. ISBN 9781292193335. info
Teaching methods
Tutorials, discussions, case studies, projects.
Assessment methods
The assessment in this project will consist from:
- class activity,
- mid-term,
- project.

Any plagiarism in assignments during the semester, and copying, keeping a record of tests or carrying the tests out, using forbidden aids including any communication devices or any other breach of objectivity of the exam is regarded as a failure to meet the obligations of the course and as a serious breach of study regulations. As a consequence, the teacher grades the student with "F" or "N" and the dean is allowed to initiate a disciplinary action, which might lead to the termination of the studies.
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Teacher's information
The course cannot be completed without meeting the attendance requirement. In the case of a planned internship abroad, students may register for the course in an earlier/later year than when it is recommended in their curriculum. Students will also receive credit for the course if they take a course with similar content and scope in a foreign country. The usual name of the equivalent course at partner universities is "Digital Transformation". Students may consult the course equivalency with the guarantor prior to or within the first 14 days of the semester.
The course is also listed under the following terms Spring 2023, Spring 2025.
  • Enrolment Statistics (Spring 2024, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2024/MPH_DIBM