BPH_INSM Introduction to Strategic Management

Faculty of Economics and Administration
Spring 2025
Extent and Intensity
0/2. 4 credit(s). Type of Completion: z (credit).
In-person direct teaching
Teacher(s)
Hana Voráčová, Dr. (seminar tutor)
Guaranteed by
Hana Voráčová, Dr.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Bc. Tereza Tomešová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Timetable of Seminar Groups
BPH_INSM/01: Tue 8:00–9:50 P302a, except Tue 1. 4., H. Voráčová
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to introduce participants to the strategic management field. The course follows strategic management as a process consisting of three distinctive stages – analysis, choice, and implementation – but also presents some advanced topics. After completing the course, students are able to understand the role of a strategy in an organization, formulate it, and plan its implementation.
Learning outcomes
After the course, the student should be able to: understand key strategic management theories and frameworks; use strategic management concepts and tools (including strategic analysis); examine real-world business cases to identify strategic issues and opportunities.
Syllabus
  • Understanding strategy and its role Internal and external analysis of an organization Understanding business and corporate strategy Formulating strategy and making strategic choices Implementing strategy Advanced strategic management concepts
Literature
    required literature
  • ROTHAERMEL, Frank T. Strategic management. Fifth edition. New York: McGraw-Hill., 2021, xxvii, 544. ISBN 9781260571233. info
Teaching methods
Active and constructive participation at seminars and lectures.
Assessment methods
Ongoing evaluation.
Náhradní absolvování
Information for students going on a study stay abroad (outgoing from MUNI): It is not possible to complete the course while on a stay abroad.
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2025/BPH_INSM