BPH_UPEM Introduction to business economics and management

Faculty of Economics and Administration
Spring 2025
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Ing. Michal Jirásek, Ph.D. (lecturer)
Ing. Michal Jirásek, Ph.D. (seminar tutor)
Mgr. Ing. Milan Sedláček, Ph.D. (seminar tutor)
Ing. Eva Švandová, Ph.D. (seminar tutor)
Guaranteed by
Ing. Michal Jirásek, Ph.D.
Department of Business Management – Faculty of Economics and Administration
Contact Person: Vlasta Radová
Supplier department: Department of Business Management – Faculty of Economics and Administration
Prerequisites (in Czech)
! BPH_EKOR Corporate Economics
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 10 fields of study the course is directly associated with, display
Course objectives
The aim of the course is for students to acquire a basic mental framework of Business Economics and Management. The course introduces the main topics of business economics and management and practices the key methods and concepts in this area.
Learning outcomes
Upon completing the course, the student should be able to:
- understand the basic professional discussion on the business,
- describe the basic functions of a business organization and explain their importance,
- apply selected tools of business economics and management,
- analyze the basic situation of a business.
Syllabus
  • - The business organization and its surroundings - Forms of business - Objectives of the business - Business life cycle - Corporate governance and strategy - Business and people - Marketing - Supply chain and operations - Corporate finance - Information systems
Literature
    required literature
  • GITMAN, Lawrence J., Carl MCDANIEL, Amit SHAH, Monique REECE, Linda KOFFEL, Bethann TALSMA and James C. HYATT. Introduction to Business. Online. Houston: OpenStax, 2018, 744 pp. ISBN 978-1-947172-55-5. info
Teaching methods
The course is taught in the form of lectures and seminars. Lectures are dedicated to theoretical insights covering the objectives of the course. The seminars include case studies and practical applications of theoretical knowledge.
Assessment methods
Team work, active participation in the seminars and a final exam.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: every week.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/spring2025/BPH_UPEM