c522 Marketing

Faculty of Sports Studies
Autumn 2008
Extent and Intensity
16/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Šárka Dvořáková, Ph.D. (lecturer)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Subject marketing (BP522) is prepared for study specialisation tourist trade. And it has two parts. The first part is framed as a basic level of marketing and students will know key words such as: marketing - marketing tools, 1P product, 2P price, 3P place, 4P promotion and marketing research. The second part is concentrated to sports marketing.
Syllabus
  • 1. Fundaments of marketing (marketing formula, aims of marketing, marketing mix)
  • 2. Marketing tools
  • 2.1. 1P - product (containing, formula of product and service, framework of product, sports products)
  • 1.2.2. 2 P - Price (containing, price, price methods)
  • 1.2.3. 3 P - Place (containing, distribution, logostic)
  • 1.2.4. 4 P - Promotion (formula of communication, communication mix, communication tools, sponzoring, sports advertisement)
  • 3. Market research (formula, questinare)
Literature
  • International marketing : a strategic approach to world markets (Souběž.) : Meždunarodnyj marketing. info
  • Kotler on marketing : how to create, win, and dominate markets (Orig.) : Marketing podle Kotlera : jak vytvářet a ovládnout nové trhy. info
  • Marketing management (Orig.) : Marketing & management : Marketing management : analýza, plánování, realizace a kontrola [Victoria Publishing, 1992] : Marketing management : analýza, plánování, realizace a kontrola [Victoria Publishing, 1995]. info
Assessment methods
Exa: written test
Language of instruction
Czech
The course is also listed under the following terms Autumn 2009, Autumn 2010.
  • Enrolment Statistics (Autumn 2008, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2008/c522