eb982 Marketing in Sport

Faculty of Sports Studies
Autumn 2011
Extent and Intensity
1/1. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Šárka Dvořáková, Ph.D. (seminar tutor)
Ing. Dagmar Kudová, Ph.D. (seminar tutor)
Mgr. Martina Pluháčková (assistant)
Guaranteed by
Ing. Šárka Dvořáková, Ph.D.
Prerequisites (in Czech)
SOUHLAS
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
Course objectives
At the end of the course students should be able to:
understand basic terms of sports marketing
explain actual situation in the Czech republic and in Europaean countries
create sports marketing plan
Syllabus
  • Sport Industry
  • Manager: Manager Manager’s Work Content Manager Functions Manager Roles
  • Manager’s Personality and Competence: Manager’s Personality Abilities Conception Skills Conception Manager Competences Manager’s Work Performance and Effectiveness Manager in the Field of physical Education and Sports
  • Management Basics: Essential Management Terms
  • Sport Management: Sport Management Definition
  • Situation and Possibilities of Studying Sport Management in the Czech republic
  • Sponsoring: Forms of Sponsoring Sponsor’s Package The Czech Legislation and Sponsoring Sponsor’s Contract
  • Sport Advertising: Advertising in General Sport Advertising
  • Logo: Logo Definition Logo as an expression of a club identity and its use
Literature
  • DVOŘÁKOVÁ, Šárka. Marketing in Sport. Brno: Paido, 2004, 62 pp. ISBN 80-7315-096-4. info
Teaching methods
lectures, class discussion, team projects
Assessment methods
written test
Language of instruction
English
The course is also listed under the following terms Autumn 2010, Spring 2011, Spring 2012.
  • Enrolment Statistics (Autumn 2011, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2011/eb982