bk2024 Basics of Economy Management and Marketing

Faculty of Sports Studies
Autumn 2014
Extent and Intensity
7/0. 3 credit(s). Type of Completion: graded credit.
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Fri 21. 11. 8:00–9:30 E34/225 - seminární místnost, Fri 5. 12. 16:15–17:45 E34/203 - seminární místnost, Fri 12. 12. 16:15–17:45 B11/236
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
At the end of this course students will be able to:
- understand the economical way of thinking
-Get to know the most important terms and their practical use in field of economy
-Use a gained knowledge for underestading practical examples from the Czech and worldwide economics.
Syllabus
  • 1. History of economical way of thinking
  • 2. Basics of economics – the bid, the demand, the price, the market machanism, the user balance, the competition, the ideal competition, poor competition, unemployment, inflation, GDP
  • 3. The introduction to marketing – marketing mix, marketing strategies, development of marketing
  • 4. Basics of management, the planning, the organisation, the decision making, the check
Literature
  • Veber, Jaromír. Management : základy, prosperita, globalizace. Vyd. 1. Praha : Management Press, 2000. 700 s. Bibliografie: s. 695. - Věcný rejstřík. - Anglické manažerské výrazy. ISBN 80-7261-029-5
  • Bělohlávek, František - Košťan, Pavol - Šuleř, Oldřich. Management [Rubico, 2001]. 1. vyd. Olomouc : Rubico, 2001. 642 s. ISBN 80-85839-45-8
  • Reklama :jak dělat reklamu. Edited by Jitka Vysekalová - Jiří Mikeš. 2., aktualiz. a rozš. vyd. Praha : Grada Publishing, 2007. 182 s. ISBN 9788024720012
  • Marketing :pro střední školy a vyšší odborné školy. Edited by Jitka Vysekalová. 1. vyd. Praha : Fortuna, 2006. 247 s. ISBN 8071689793
  • Vysekalová, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha : Grada Publishing, 2004. 283 s. ISBN 80-247-0393-9.
  • Fuchs, Kamil - Tuleja, Pavel. Základy ekonomie
Teaching methods
This course occures in form of lectures. High impact is put on self-studying and effort
Assessment methods
Succesfull passing of the final exam. Prerequisite for admission to the examination is successfully passed written tests.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
Teacher's information
http://www.fsps.muni.cz/impact/zaklady-ekonomie-managementu-a-marketingu/
The course is also listed under the following terms Autumn 2012, autumn 2013, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018.
  • Enrolment Statistics (Autumn 2014, recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2014/bk2024