FSpS:np2089 Marketing - Course Information
np2089 Marketing
Faculty of Sports StudiesAutumn 2014
- Extent and Intensity
- 1/1. 3 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor)
PhDr. Jiří Voborný, Ph.D. (seminar tutor)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer) - Guaranteed by
- doc. Ing. Jaroslav Rektořík, CSc.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies - Timetable
- Thu 13:00–13:45 B11/311
- Timetable of Seminar Groups:
- Prerequisites
- Thorough study of compulsory and recommended literature.
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Applied Sport Education of Security Bodies (programme FSpS, N-TV) (2)
- Course objectives
- At the end of this course students will be able to:
-Explain the different ways of marketing management and marketing in general
-Describe the elements of marketing mix
-Underestand and explain management of marketing mix issues
-Identify key points in purchsing behavior of the end user from marketing view
-Apply gained knowledge from marketing research
-From the gained knowledge formulate a marketing plan - Syllabus
- 1. introduction 2. development of marketing 3. business environment (macro and micro) 4. marketing strategy 5. concept of target marketing (segmentation, targeting, positioning) 6. marketing mix 7. consumer buying behavior 8. marketing research 9. portfolio Analysis 10. guerilla marketing 11. WOM Marketing 12. Ambush Marketing
- Literature
- required literature
- KOTLER, Philip. Moderní marketing : 4. evropské vydání. Translated by Jana Langerová - Vladimír Nový. 1. vyd. Praha: Grada, 2007, 1041 s. ISBN 9788024715452. info
- KOTLER, Philip and Gary ARMSTRONG. Marketing. Translated by Hana Machková. Praha: Grada, 2004, 855 s. ISBN 8024705133. info
- Marketing management. Edited by Philip Kotler. 10. rozšířené vyd. Praha: Grada, 2001, 719 s. ISBN 8024700166. info
- recommended literature
- FORET, Miroslav. Marketing. 1. vyd. Brno: Masarykova univerzita, 2004, 166 s. ISBN 8021035005. info
- Teaching methods
- The course occurs in forms of lectures and seminars
- Assessment methods
- Passing the final exam. The exam consists of a written part (min 60 %), successful students will be admitted to the oral part. Prerequisite for admission to the examination is attendance (1st possible absence) and successful presentations on selected topics in marketing (8.10. 2014 23:59)
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- Study Materials
- Teacher's information
- http://www.fsps.muni.cz/impact/marketing-asebs/
- Enrolment Statistics (Autumn 2014, recent)
- Permalink: https://is.muni.cz/course/fsps/autumn2014/np2089