nk2390 Management and marketing of sporting events and clubs

Faculty of Sports Studies
Autumn 2015
Extent and Intensity
7/13. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Ing. Marek Záboj, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Fri 9. 10. 17:45–19:15 E34/225 - seminární místnost, Fri 16. 10. 17:45–20:00 B11/235, Fri 13. 11. 12:30–14:00 B11/206
  • Timetable of Seminar Groups:
nk2390/01: Fri 16. 10. 11:00–13:15 E34/225 - seminární místnost, Fri 30. 10. 11:45–14:00 B11/305, Fri 13. 11. 14:00–17:00 B11/305, Fri 11. 12. 8:00–10:15 B11/305, M. Záboj
Prerequisites
Student's knowledge of Management and Marketing
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
At the end of this course, students will be able:
Syllabus
  • 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Literature
  • Sports and Entertainment Management. Edited by Ken Kaser - John R. Brooks. ISBN: 0538438290
  • Sports and Entertainment Marketing. Edited by Ken Kaser - Dotty Boen Oelkers. ISBN:9780538445146
  • FETCHKO, Michael J., Donald P. ROY and Kenneth E. CLOW. Sports marketing. 1st ed. Boston: Pearson, 2013, xxi, 391. ISBN 9780132135467. info
  • BYERS, Terri, Trevor SLACK and Milena Madeleine PARENT. Key concepts in sport management. Los Angeles, Calif.: SAGE, 2012, xiii, 203. ISBN 9781412928427. info
  • HOYE, Russell. Sport management : principles and applications. 3rd ed. New York: Routledge, 2012, xx, 284. ISBN 9781856178198. info
Teaching methods
Lectures and seminars
Assessment methods
During the semester student processes term paper, which was subsequently presented at seminars. Upon successful completion followed by oral exam.
Language of instruction
Czech
Further Comments
Study Materials
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2015/nk2390