np2435 Management of sports events and clubs

Faculty of Sports Studies
Autumn 2018
Extent and Intensity
1/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Mgr. Michal Jilka, Ph.D. (seminar tutor)
Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Tue 25. 9. 13:00–14:40 B11/311, Tue 9. 10. 13:00–14:40 B11/311, Tue 23. 10. 13:00–14:40 B11/311, Tue 6. 11. 13:00–14:40 B11/311, Tue 20. 11. 13:00–14:40 B11/311, Tue 4. 12. 13:00–14:40 B11/311
  • Timetable of Seminar Groups:
np2435/01: Thu 17:00–18:40 B11/311, M. Jilka
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim is to deepen students' knowledge and skills acquired in undergraduate studies in the field of sports marketing.
Learning outcomes
At the end of this course, students will be able to analyze the current state of marketing activities, sports organizations and sporting events, implement marketing research and apply the results obtained, knowledge and skills in implementing marketing strategies for sports organizations and events.
Syllabus
  • 1. Sports club, sports events, globalization of sport
  • 2. Consumer behavior – passive consumers
  • 3. Consumer behavior – active consumers
  • 4. Sport as a strategic marketing tool
  • 5. Relationship Marketing in Sports
  • 6. PR in sport
  • 7. Brand – integrated marketing communication
  • 8. Brand – communicatiosn campaigns
  • 9. Brand – measuring sport brand performance
Literature
  • SMITH, Aaron and Bob STEWART. Introduction to sport marketing. London: Routledge, 2015, x, 323. ISBN 9781138022966. info
  • FETCHKO, Michael J., Donald P. ROY and Kenneth E. CLOW. Sports marketing. 1st ed. Boston: Pearson, 2013, xxi, 391. ISBN 9780132135467. info
  • SHANK, Matthew D. Sports marketing : a strategic perspective. 4th ed. Upper Saddle River, N.Y.: Pearson Prentice Hall, 2009, xxiv, 453. ISBN 9780138137458. info
  • WAKEFIELD, Kirk L. Team sports marketing. Amsterdam: Elsevier Butterworth-Heinemann, 2007, ix, 273. ISBN 9780750679794. URL info
  • MORGAN, Melissa Johnson and Jane SUMMERS. Sports marketing. SouthbankVictoria: Thomson, 2005, xvi, 320. ISBN 9780170128599. info
  • MULLIN, Bernard James, Stephen HARDY and William Anthony SUTTON. Sport marketing. 2nd ed. Champaign: Human Kinetics, 2000, xiv, 441. ISBN 0880118776. info
Teaching methods
Teaching is conducted through lectures and seminars.
Assessment methods
Students in the course of studies in seminaries working on a seminar paper presentation and analysis of selected sports marketing organization or event, implements marketing research and prepare for a selected entity or event marketing strategy.
Student Activities presentation and seminar work is evaluated, and constitute 50% of the final mark. When all requirements are met in workshops (eg. Attendance, submission of assigned work on time etc.), the student may register for the examination. Oral examination.
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2016, Autumn 2017.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/autumn2018/np2435