bp522 Marketing

Faculty of Sports Studies
Autumn 2008
Extent and Intensity
2/0. 3 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Šárka Dvořáková, Ph.D. (lecturer)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Olga Korvasová (assistant)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Timetable of Seminar Groups
bp522/p1: Wed 16:55–18:25 U209, Š. Dvořáková
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Subject marketing (BP522) is prepared for study specialisation tourist trade. And it has two parts. The first part is framed as a basc level of marketing and studends eill know key words such as: marketing - marketing tools, 1P product, 2P price, 3P place, 4P promotion and marketing research. The second part is concentrated to sports marketing and marketing of tourist trade
Syllabus
  • 1. Fundaments of marketing (marketing formula, aims of marketing, marketing mix)
  • 2. Marketing tools
  • 2.1. 1P - product (containing, formula of product and service, framework of product, sports products)
  • 1.2.2. 2 P - Price (containing, price, price methods)
  • 1.2.3. 3 P - Place (containing, distribution, logostic)
  • 1.2.4. 4 P - Promotion (formula of communication, communication mix, communication tools, sponzoring, sports advertisement)
  • 3. Market research (formula, questinare)
Literature
  • SEKOT, Aleš, Marie BLAHUTKOVÁ, Šárka DVOŘÁKOVÁ and Martin SEBERA. Marketingové aspekty sportu. In Kapitoly ze sportu. Brno: Masarykova univerzita, 2004, p. 111-154. ISBN 80-210-3531-5. info
Assessment methods
Exam: written test
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
  • Enrolment Statistics (recent)
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