FSpS:bp009 Introduction to Economics, Man

bp009 Introduction to Economics, Management and Marketing

Faculty of Sports Studies
Spring 2009

Extent and Intensity

2/0. 2 credit(s). Type of Completion: zk (examination).

Teacher(s)

Guaranteed by

Ing. Dagmar Kudová, Ph.D.
Faculty of Sports Studies

Timetable of Seminar Groups

bp009/p1: Wed 15:40–17:10 U5, O. Racek

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

Course objectives

This subjekt is an introduction into the field of economics – it‘s history, microeconomics and macroeconomics and basics of marketing and management

Syllabus

1. History of economical way of thinking 2. Basics of economics – the bid, the demand, the price, the market machanism, the user balance, the competition, the ideal competition, poor competition, unemployment, inflation, HDP??. 3. The introduction to marketing – marketing mix 4. Basics of management, the planning, the organisation, the decision making, the check

Literature

Marketing :pro střední školy a vyšší odborné školy. Edited by Jitka Vysekalová. 1. vyd. Praha : Fortuna, 2006. 247 s. ISBN 8071689793
Fuchs, Kamil - Tuleja, Pavel. Základy ekonomie
Reklama :jak dělat reklamu. Edited by Jitka Vysekalová - Jiří Mikeš. 2., aktualiz. a rozš. vyd. Praha : Grada Publishing, 2007. 182 s. ISBN 9788024720012
Vysekalová, Jitka. Psychologie spotřebitele : jak zákazníci nakupují. 1. vyd. Praha : Grada Publishing, 2004. 283 s. ISBN 80-247-0393-9.
Veber, Jaromír. Management : základy, prosperita, globalizace. Vyd. 1. Praha : Management Press, 2000. 700 s. Bibliografie: s. 695. - Věcný rejstřík. - Anglické manažerské výrazy. ISBN 80-7261-029-5
Bělohlávek, František - Košťan, Pavol - Šuleř, Oldřich. Management [Rubico, 2001]. 1. vyd. Olomouc : Rubico, 2001. 642 s. ISBN 80-85839-45-8

Assessment methods

Succesfull passing of the final written exam.

Language of instruction

Czech

Further Comments

Study Materials

The course is also listed under the following terms Autumn 2006, Spring 2007, Autumn 2007, Spring 2008, Autumn 2008.