FSpS:bp2343 Management of Sport Activities

bp2343 Management of Sport Activities in Tourism I

Faculty of Sports Studies
Spring 2015

Extent and Intensity

1/2. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Guaranteed by

Timetable

Wed 8:00–8:45 B11/206

bp2343/1: Wed 8:50–10:20 B11/206, M. Záboj
bp2343/2: Wed 11:20–12:50 C15/207, M. Záboj

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

Course objectives

Students obtain background knowledge of tourism industry, tourism market and destination management.

Syllabus

1. Tourism Background 2. Factors of Tourism Development 3. Tourism Infrastructure 4. Touroperators, Travel Agencies, Guides 5. Marketing Management in Tourism, Destination Management 6. Modern Tourism Products 7. Benefits of Tourism 8. Institution in Tourism Market

Literature

recommended literature

ORIEŠKA, J. Služby v cestovním ruchu. 1. vyd. Praha: Idea servis, 2010, 405 pp. ISBN 978-80-85970-68-5. info
ORIEŠKA, Ján. Služby v cestovním ruchu. 1. vyd. Praha: Idea servis, 2010, 405 s. ISBN 9788085970685. info
RYGLOVÁ, Kateřina. Cestovní ruch : soubor studijních materiálů. Vyd. 3. rozš. Ostrava: Key Publishing, 2009, 187 s. ISBN 9788074180286. info
VYSTOUPIL, Jiří and Martin ŠAUER. Základy cestovního ruchu. Vyd. 1. Brno: Masarykova univerzita, 2006, 163 s. ISBN 8021042052. info
ORIEŠKA, Ján. Metodika činnosti průvodce cestovního ruchu. 5., české, uprav. vyd. Praha: Idea Servis, 1999, 153 s. ISBN 8085970309. info

Teaching methods

lecture, seminar, self- study, presentation of work,

Assessment methods

active attendance at seminat (70 %) test during semester presentation of work oral examination

Language of instruction

Czech

Further Comments

Study Materials

The course is also listed under the following terms autumn 2013.