np2391 Economics and management of professional sports clubs

Faculty of Sports Studies
Spring 2016
Extent and Intensity
2/1. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Jiří Novotný, CSc. (lecturer)
Guaranteed by
doc. Ing. Jiří Novotný, CSc.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Thu 13:00–14:30 B11/206
  • Timetable of Seminar Groups:
np2391/01: Thu 16:20–17:05 B11/206, J. Novotný
np2391/02: Thu 15:30–16:15 B11/206, J. Novotný
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
To acquaint the students with the emergence of a professional sports club and professionalism; functioning and funding of domestic and foreign professional sports club in sports games; to the assessment of the competition and regulatory instruments; with general and specific legal standards; Students will acquire knowledge necessary for understanding economic principles of functioning of the professional club and its communication in relation to potential partners. At the end of this course, students will be able to understand and explain the workings of a professional sports club; explain differences in the functioning of the North American and European model of leagues, to assess the competitive balance of the individual leagues; explain the principles of valuation of players and clubs; in the context of teamwork will be able to use the acquired theoretical knowledge for the solution of concrete problems of the sporting practice.
Syllabus
  • The structure of the sports an environment: associations, groups, clubs, national and international leagues etc.,
  • differences between European and North American concepts of professional leagues in team sports games, differences in goals, individual and team sports
  • Closed and open sport competition, used regulatory instruments, performance indicators of clubs and leagues
  • competitive balance leagues as an indicator of the quality of the league
  • professionalisation of the sport and its impact on sports legislation, labor relations, market players, market talented players,
  • players' unions, collective bargaining,
  • the most important tax payments at a sports club in the Czech Republic, Europe and USA
  • financing: public sector - state, local government, EU, private sector - investoři, sponsorships, business,
  • Four models of financing according Andreffa, contributions from sport federations,
  • TV Rights: individual and collective sales, cost structure and revenue, compared with other countries,
  • valuation of players, the labor market players, professional sports club in the competitive environment of the entertainment industry
  • Valuation of sports club
  • sports fan as a specific client, clubs care about the fans and their cultivation, spectator violence
Literature
  • NOVOTNÝ, Jiří. Sport v ekonomice. Vyd. 1. Praha: Wolters Kluwer Česká republika, 2011, 512 s. ISBN 9788073576660. info
Teaching methods
lectures, individual home study,small group class discussion, presentations by professionals in the sectors, reading,discussions, educational films
Assessment methods
two written tests, min. 40 % correct answers in each test, oral exam 60 %; proportion of tests on the final rating of 40 %; for the successful completion must be to reach at least 60% of a possible 100 percent
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019.
  • Enrolment Statistics (Spring 2016, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2016/np2391