bp2217 Basics of Management and Marketing

Faculty of Sports Studies
Spring 2017
Extent and Intensity
1/1/0. 2 credit(s). Type of Completion: graded credit.
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Timetable
Mon 12:10–12:55 E34/225 - seminární místnost
  • Timetable of Seminar Groups:
bp2217/01: Wed 10:30–11:15 E34/203 - seminární místnost, O. Racek
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Student after completion of the course is able to interpret basic theoretical knowledge of management, exercise basic management methods and techniques of decision making in organizational management and organizational development and leadership and performance management functions. Can apply principles of analysis of environmental management and to draw conclusions and formulate strategy. In addition, students can apply theoretical principles in the selection, deployment, motivation, compensation, education and laying off workers in modern personnel management. In marketing student can practically use different parts of the marketing mix and explain and apply the process of marketing planning.
Syllabus
  • Terms of management, classical management school. Function Manager - decision making, planning, organizing, leading and inspection. Environment management and analysis. Personnel Management - HR planning, selection, recruitment, deployment, dismissal, training, remuneration and staff development. Marketing Concepts. Marketing mix. process marketing planning.
Literature
  • ARMSTRONG, Michael. Řízení lidských zdrojů : nejnovější trendy a postupy. Translated by Josef Koubek. 10. vyd. Praha: Grada, 2007, 789 s. ISBN 9788024714073. info
  • KOUBEK, Josef. Řízení lidských zdrojů : základy moderní personalistiky. 4. rozš. a dopl. vyd. Praha: Management Press, 2007, 399 s. ISBN 9788072611683. info
  • Management. Edited by Stephen P. Robbins, Translated by Vlasta Šafaříková. Vyd. 1. Praha: Grada, 2004, 600 s. ISBN 8024704951. info
  • BĚLOHLÁVEK, František, Pavol KOŠŤAN and Oldřich ŠULEŘ. Management. 1. vyd. Olomouc: Rubico, 2001, 642 s. ISBN 80-85839-45-8. info
  • VODÁČEK, Leo and Oľga VODÁČKOVÁ. Management :teorie a praxe v informační společnosti. 3. vyd., dopl. a rozš. Praha: Management Press, 1999, 291 s. ISBN 80-85943-94-8. info
  • DONNELLY, James H., James L. GIBSON and John M. IVANCEVICH. Management. Translated by Václav Dolanský - Josef Koubek. Vyd. 1. Praha: Grada, 1997, 821 s. ISBN 9788071694229. info
  • KOUBEK, Josef. Personální práce v malých podnicích. 1. vyd. Praha: Grada, 1996, 192 s. ISBN 8071692069. info
  • MAJARO, Simon. Základy marketingu. Translated by Stanislav Jurnečka. 1. vyd. Praha: Grada, 1996, 308 s. ISBN 8071692972. info
  • HORÁKOVÁ, Iveta. Marketing v současné světové praxi. Praha: Grada, 1992, 365 s. info
Teaching methods
Lectures. Case studies. Presentation and defense of the essay.
Assessment methods
written test
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2018, Spring 2019.
  • Enrolment Statistics (Spring 2017, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2017/bp2217