FSpS:nk4243 Promotion & Media - Course Information
nk4243 Promotion and Media
Faculty of Sports Studiesspring 2021
- Extent and Intensity
- 7/7/0. 4 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
PhDr. Jitka Kampasová (seminar tutor)
Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor) - Guaranteed by
- Mgr. Bc. Oldřich Racek, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies - Timetable
- Fri 12. 3. 11:45–13:25 Virtuální místnost, Fri 30. 4. 13:00–15:30 Virtuální místnost, Fri 7. 5. 8:00–9:40 Virtuální místnost
- Timetable of Seminar Groups:
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- fields of study / plans the course is directly associated with
- Management in Sport (programme FSpS, N-MS) (2)
- Course objectives
- The course focuses on corporate and media communications. The main objective of the mediation of theoretical bases and promotional aspects in connection media circles. The operational goal is to take into account these aspects in the sports environment. Emphasis is also placed on the practical side of the field.
- Learning outcomes
- At the end of the course the student will be able to:
- apply acquired knowledge in product promotion in a sporting environment
- Be able to create promotional material
- Critically analyze promotional and media products
- Create a media plan - Syllabus
- Integrated communication
- Marketing communication tools
- Advertising and ad research
- Media Planning
- PR in sports
- Communication at the point of sale
- Internet communication
- International Communication
- Press conferences, press releases, press spokespersons
- Television, sports broadcasting, audience measurement
- Literature
- recommended literature
- PELSMACKER, Patrick de. Marketingová komunikace. Translated by Vlasta Šafaříková. Praha: Grada, 2003, 581 s. ISBN 8024702541. info
- TELLIS, Gerard J. Reklama a podpora prodeje. 1. vyd. Praha: Grada, 2000, 602 s. ISBN 8071699977. info
- Sport, culture, and the media : the unruly trinity. Edited by David Rowe. 2nd ed. Maidenhead: Open University Press, 2004, xvii, 253. ISBN 0335210759. info
- OGILVY, David. Ogilvy o reklamě. Vyd. 1. Praha: Management Press, 1996, 223 s. ISBN 80-85943-25-5. info
- DĚKANOVSKÝ, Jan. Sport, média a mýty : zlatí hoši, královna bílé stopy a další moderní hrdinové. 1. vyd. Praha: Dokořán, 2008, 183 s. ISBN 9788073631314. info
- KLEIN, Naomi. Bez loga. Translated by Pavel Kaas. 1. vyd. Praha: Argo, 2005, xxiii, 510. ISBN 8073630109. info
- Teaching methods
- Teaching is conducted in the form of lectures and seminars.
In the seminars the current case studies will be dealt with, the discussion of the issue is expected.
The student develops and presents a media plan. - Assessment methods
- 651/5000
The subject is finished by an oral exam.
The student is admitted to the exam under the following conditions:
attendance at seminars
activity at seminars
successful defense of the media plan
Attendance - the student is allowed to absent during the semester once without excuse. Students must be prepared theoretically for the seminar, otherwise they will be evaluated as absent.
If the student commits any disciplinary offense, this behavior will be considered as not fulfilling the conditions for terminating the subject. The teacher enters the credit with the "F" rating and the dean initiates disciplinary proceedings, which may result in completion of studies. - Language of instruction
- Czech
- Further Comments
- Study Materials
- Enrolment Statistics (spring 2021, recent)
- Permalink: https://is.muni.cz/course/fsps/spring2021/nk4243