FSS:POL362 Political advertisement - Course Information
POL362 Political advertisement
Faculty of Social StudiesAutumn 2018
- Extent and Intensity
- 1/1/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Mgr. Otto Eibl, Ph.D. (lecturer)
- Guaranteed by
- prof. PhDr. Lubomír Kopeček, Ph.D.
Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies - Timetable
- Fri 21. 9. 10:00–15:40 U42, Fri 19. 10. 10:00–15:40 U42, Fri 16. 11. 10:00–15:40 U42, Fri 30. 11. 10:00–15:40 U42
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25 - fields of study / plans the course is directly associated with
- there are 20 fields of study the course is directly associated with, display
- Course objectives
- The course focuses on the techniques and means of political advertising. Attention is also paid to advertising related laws and moral codes in the Czech Republic. Thus, at the end of the course, the students will have an overview of the legal regulation of political advertising in the Czech Republic and of the various advertising techniques. They will be able to critically interpret and analyze metaphors and semiotic means used in political advertisements. During the semester, students will prepare their own advertising message for a (fictitious) political subject.
- Learning outcomes
- Upon completion of the course, students will be: - familiar with current advertising laws in the Czech Republic; - able to analyze advertising messages; - able to prepare their own advertisement.
- Syllabus
- 1. Techniques and means of political advertising 2. Analysis of an advertisement 3. Semiotic analysis of an advertisement 4. Testing an advertisement 5. Political advertising in the Czech Republic
- Literature
- required literature
- BENOIT, William L. A functional analysis of political television advertisements. Lanham: Lexington Books, 2014, viii, 239. ISBN 9780739188989. info
- DIAMOND, Edwin and Stephen BATES. The spot : the rise of political advertising on television. 3rd ed. Cambridge, Mass.: MIT Press, 1992, xiv, 418. ISBN 9780262540650. info
- Teaching methods
- Lectures, seminars
- Assessment methods
- Team project, final exam
- Language of instruction
- Czech
- Further Comments
- Study Materials
The course is taught annually.
- Enrolment Statistics (recent)
- Permalink: https://is.muni.cz/course/fss/autumn2018/POL362