POL505 Theories and Concepts of Political Marketing

Faculty of Social Studies
Autumn 2018
Extent and Intensity
1/1/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Otto Eibl, Ph.D. (lecturer)
Mgr. Lenka Hrbková, Ph.D. (lecturer)
Mgr. Miloš Gregor, Ph.D. (seminar tutor)
Guaranteed by
prof. PhDr. Lubomír Kopeček, Ph.D.
Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies
Timetable
Wed 16:00–17:40 U41
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with selected areas and theories of political marketing. The course is divided into two blocks. The first block focuses on the foundations of political marketing, on the general discussion on the relationship between marketing and democracy and on the most influential theoretical concepts currently associated with political marketing (R. Ormrod, J. Lees-Marshment, B. Newman, and others). The second block discusses selected concepts related to political marketing, e.g. negative campaigning, permanent campaigning, branding, etc.
Learning outcomes
Upon completion of the course, students will be familiar with the most important theoretical concepts of political marketing. They will also be able to identify and appraise problematic aspects of marketing in politics in relation to democracy.
Syllabus
  • 1. Introduction 2-3. Marketing in politics / Marketing and democracy I-II 4-5. Theoretical models of political marketing I-II 6. Permanent campaign 7. Evaluation of politicians and the impact of the candidate appearance 8. Reading week 9. Persuasion in politics 10. Branding 11. Negative campaigning 12. New trends in political marketing 13. Final exam
Literature
  • SAVIGNY, Heather. The problem of political marketing. New York: Continuum, 2008, 147 s. ISBN 9780826428561. info
  • The SAGE handbook of political advertising. Edited by Lynda Lee Kaid - Christina Holtz-Bacha. Thousand Oaks, Calif.: SAGE Publications, 2006, xi, 492. ISBN 1412917956. info
  • Winning elections with political marketing. Edited by Philip Davies - Bruce I. Newman. New York: Haworth Press, 2006, xiii, 239. ISBN 0789033704. info
  • Political marketing : a comparative perspective. Edited by Darren G. Lilleker - Jennifer Lees-Marshment. Manchester: Manchester University Press, 2005, xvii, 230. ISBN 0719068711. info
  • Handbook of political communication research. Edited by Lynda Lee Kaid. Mahwah, N.J.: Lawrence Erlbaum Associates, 2004, xviii, 541. ISBN 0805837752. URL info
  • The idea of political marketing. Edited by Nicholas J. O'Shaughnessy - Stephan C. M. Henneberg. 1st pub. Westport: Praeger, 2002, xx, 258. ISBN 0275975959. info
  • Handbook of political marketing. Edited by Bruce I. Newman. Thousand Oaks, Calif.: Sage Publications, 1999, xxiv, 792. ISBN 076191109X. info
Teaching methods
lectures, class discussion, required reading
Assessment methods
essay, two position papers, mid-term and final exam
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
Listed among pre-requisites of other courses
The course is also listed under the following terms Autumn 2009, Autumn 2010, Autumn 2011, Autumn 2012, Autumn 2013, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017.
  • Enrolment Statistics (recent)
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