POLn6003 Selected aspects of election campaigning

Faculty of Social Studies
Spring 2025
Extent and Intensity
1/1/0. 7 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Miloš Gregor, Ph.D. (lecturer)
Guaranteed by
Mgr. Miloš Gregor, Ph.D.
Department of Political Science – Faculty of Social Studies
Contact Person: Mgr. Lucie Pospíšilová
Supplier department: Division of Politology – Department of Political Science – Faculty of Social Studies
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Course objectives
The aim of the course is to introduce students to the various aspects in the phases of planning, organization, and implementation of political marketing tools during electoral campaigns.
Learning outcomes
At the end of the course students should be able to: understand and estimate effects of various means and techniques used by political actors. They will learn how to critically evaluate and use appropriate methods of successful campaigning.
Syllabus
  • 1. Electoral and campaign law in the Czech Republic 2. Campaign strategy 3. Selected communication tools and channels 4. Mass media 5. Political advertising 6. Permanent campaign 7. Negative campaign 8. Intern marketing, fundraising, and GOTV 9. New trends in political marketing 10. Evaluation of campaigns
Literature
    required literature
  • Ormrod, R. P. 2017. From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation. Journal of Political Marketing. str. 1-37
  • Drake, P.; Higgins, M. 2006. I'm a Celebrity, Get Me into Politics: The Political Celebrity and the Celebrity Politician. In Holme, S.; Redmond, S. (Eds). Framing Celebrity: New Directions in celebrity Culture. London: Routledge. str. 88-100.
  • Zákon č. 322/2016 Sb., kterým se mění volební zákony a další související zákony.
  • Street, J. 2004. Celebrity Politicians: Popular Culture and Political Representation. In. British Journal of Politics and International Relations. Vol. 6, str. 435-452.
  • Atkin, Ch.; Heald, G. 1976. Effects of Political Advertising. In: Banes, P.R. (ed.). Political Marketing. Volume I. London: SAGE Publications, str. 197-210.
  • Napolitan, J. 2003. Napolitan’s Rules: 112 lessons learned from a career in politics. In: Faucheux, R.A. (ed.). Winning elections. Political Campaign Management, Strategy and Tactics. New York: M. Evans and Company, str. 26-58.
  • Bowers, J. R.; Daniels, S. (eds.) 2011. Inside Political Campaigns. Chronicles –and Lessons– from the Trenches. Colorado/ London: Lynne Ripener Publishing. str. 1-56.
  • Richards, B. (2004). The Emotional Deficit in Political Communication. In: Political Communication. Vol. 21, No. 3, str. 339-352.
  • Needham, C. (2005). Brand leaders: Clinton, Blair and the limitations of the permanent campaign. Polit Stud-london, 53(2), 343-361.
  • Talk Show Campaigns. Presidential Candidates on Daytime and Late Night Television
  • Kahn, K.F. - Kenney, P.J. (1999): Do Negative Campaigns Mobilize or Suppress Turnout? Clarifying the Relationship between Negativity and Participation, The American Political Science Review, Vol. 93, No. 4, Pp. 877 - 889
  • Heclo, H. (2000): Campaigning and Governing: A Conspectus. In Ornstein, J. N. and Mann, T. E. (eds.): The Permanent Campaign and Its Future. Washington: American Enterprise Institute and The Brookings Institution, s. 1-37.
  • Loomis, B. A. (2000): The Never Ending Story: Campaigns without Elections. In Ornstein, J. N. and Mann, T. E. (eds.): The Permanent Campaign and Its Future. Washington: American Enterprise Institute and The Brookings Institution, s. 162-184.
  • McCrae, R. R.; John, O. P. 1992. An Introduction to the Five-Factor Model and Its Applications. Journal of Personality, Vol. 60, No. 2, str. 175-215.
  • LEES-MARSHMENT, Jennifer. Political marketing : principles and applications. 2nd ed. New York: Routledge, 2014, xiv, 273. ISBN 9780415632072. info
  • PARKIN, Michael. Talk show campaigns : presidential candidates on daytime and late night television. 1st publ. Abingdon, Oxon: Routledge, 2014, xii, 236. ISBN 9780415823364. info
  • EIBL, Otto, Roman CHYTILEK, Anna MATUŠKOVÁ, Barbora PETROVÁ, Radovan BRTNÍK, Miloš GREGOR, Lenka HRBKOVÁ, Silvia HUDÁČKOVÁ, Oto KÓŇA, Marcela KRÁLIKOVÁ, Alena MACKOVÁ, Eva PAVLOVÁ, Tomáš ŠKRHA and Michal ŽIŽLAVSKÝ. Teorie a metody politického marketingu (Theories and Methods of Political Marketing). 1st ed. Brno: CDK, 2012, 341 pp. mimo edici. ISBN 978-80-7325-281-6. info
  • MAAREK, Philippe J. Campaign communication and political marketing. Malden, MA: Wiley-Blackwell, 2011, xiv, 268. ISBN 9781444332353. info
  • Political marketing. Edited by Paul Baines. 1st pub. Los Angeles: Sage, 2011, liii, 320. ISBN 9781849207843. info
  • BAKER, Frank W. Political campaigns and political advertising : a media literacy guide. Edited by David Considine. Santa Barbara, Calif.: Greenwood Press, 2009, xxvi, 196. ISBN 9780313347559. info
  • Campaigns and political marketing. Edited by Wayne P. Steger - Sean Q. Kelly - J. Mark Wrighton. New York, NY: Haworth Press, Inc., 2006, 210 s. ISBN 0789032104. info
  • MARK, David. Going dirty : the art of negative campaigning. Lanham: Rowman & Littlefield Publishers, 2006, x, 267. ISBN 0742545016. info
  • LAU, Richard R. and David P. REDLAWSK. How voters decide : information processing during election campaigns. Cambridge: Cambridge University Press, 2006, xvii, 344. ISBN 052161306X. info
  • The SAGE handbook of political advertising. Edited by Lynda Lee Kaid - Christina Holtz-Bacha. Thousand Oaks, Calif.: SAGE Publications, 2006, xi, 492. ISBN 1412917956. info
  • The SAGE handbook of political advertising. Edited by Lynda Lee Kaid - Christina Holtz-Bacha. Thousand Oaks, Calif.: SAGE Publications, 2006, xi, 492. ISBN 1412917956. info
  • ZOONEN, Liesbet van. Entertaining the citizen : when politics and popular culture converge. Lanham, MD: Rowman & Littlefield, 2005, viii, 181. ISBN 074252907X. URL info
  • Campaigns and elections American style. Edited by James A. Thurber - Candice J. Nelson. 2nd ed. Boulder, Colo.: Westview Press, 2004, xiii, 260. ISBN 0813341825. info
  • SHAW, Catherine M. The campaign manager : running and winning local elections. 3rd ed. Boulder, Colo.: Westview Press, 2004, xvi, 399. ISBN 0813342228. URL info
  • Winning elections : political campaign management, strategy & tactics. Edited by Ron Faucheux. New York: M. Evans and Co., 2003, 688 p. ISBN 1590770269. info
  • Public communication campaigns. Edited by Ronald E. Rice - Charles K. Atkin. 3rd ed. Thousand Oaks: SAGE Publications, 2001, xi, 428. ISBN 0761922067. info
  • ENTMAN, Robert. Framing: Toward Clarification of a Fractured Paradigm. Journal of Communication. 1993, Vol. 43, Issue 4, p. 51-58. Available from: https://dx.doi.org/10.1111/j.1460-2466.1993.tb01304.x. info
  • ATHERTON, N. M. Electron spin resonance : theory and applications. Chichester: Ellis Horwood Limited, 1973, 438 s. ISBN 0470-03600-1. info
Teaching methods
lectures, seminars.
Assessment methods
written assignment, mid-term and final exam
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: every week.
Information on course enrolment limitations: Doporučeno absolvování předmětu POL505
The course is also listed under the following terms Spring 2020, Spring 2021, Spring 2022, Spring 2023, Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2025/POLn6003