ZUR351 Reading and Interpreting Agenda Setting Theory as an Approach to Mass Media Content Analysis

Fakulta sociálních studií
jaro 2010
Rozsah
1/1. 4 kr. Ukončení: z.
Vyučující
PhDr. Mgr. Zdeněk Havlíček (přednášející)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Rozvrh
Út 10:00–11:40 M117
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Předmět si smí zapsat nejvýše 20 stud.
Momentální stav registrace a zápisu: zapsáno: 0/20, pouze zareg.: 0/20, pouze zareg. s předností (mateřské obory): 0/20
Cíle předmětu
The course is built around reading and discussing important and essential texts dealing with the agenda-setting theory. The course starts with discussing the current state of research into media and media output, and then goes on to discuss the basic principles of the agenda-setting theory, focusing on all three types of agenda (i.e. media, public and policy agendas). The course will also look at the agenda-setting theory and new media, and eventually the future of this theory.
Osnova
  • Session 1 – Course introduction Introducing the course and the credit requirements. Selecting presentation and essay topics.
  • Session 2 – Researching Media and Media Output
  • Session 3 – Influencing Public Opinion
  • Session 4 – What is Agenda Setting
  • Session 5 – Media and Public Agenda
  • Session 6 – Public and Policy Agenda
  • Session 7 – Agenda-Setting Process
  • Session 8 – Pictures and Issues in our Heads
  • Session 9 – Framing the Agenda
  • Session 10 – Shaping the Media Agenda
  • Session 11 – Who Wags the Dog?
  • Session 12 – Agenda Setting and New Media
  • Session 13 – Agenda Setting and Beyond
  • Session 14 – Credit test
Literatura
  • BERTRAND, Ina a Peter HUGHES. Media research methods : audiences, institutions, texts. New York: Palgrave Macmillan, 2005, x, 286. ISBN 0333960955. URL info
  • MCCOMBS, Maxwell E. Setting the Agenda : the mass media and public opinion. 1st pub. Cambridge: Polity Press, 2004, 184 s. ISBN 0745623123. info
  • McQuail's reader in mass communication theory. Edited by Denis McQuail. 1st pub. London: SAGE Publications, 2002, xxiv, 427. ISBN 0761972439. info
  • GUNTER, Barrie. Media research methods : measuring audiences, reactions and impact. 1st pub. London: SAGE Publications, 2000, 314 s. ISBN 076195659X. info
Metody hodnocení
The classes are intended as seminars. This means that students' work consists of reading required texts, active participation in discussions, and preparing a presentation on a selected topic. The students will also be asked to write a short formal essay expanding the topic the opted for their presentation. At the end of the course, the students are expected to sit for a credit test.
Vyučovací jazyk
Angličtina
Předmět je zařazen také v obdobích jaro 2008, jaro 2009.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.muni.cz/predmet/fss/jaro2010/ZUR351