ZURn6350 Media Readership & Viewership Analysis

Faculty of Social Studies
Autumn 2024
Extent and Intensity
1/1/0. 2 credit(s). Type of Completion: z (credit).
In-person direct teaching
Teacher(s)
Renata Týmová (lecturer)
Guaranteed by
doc. Mgr. Jakub Macek, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Fri 6. 12. 10:00–15:40 U35
Prerequisites (in Czech)
TYP_STUDIA(MN)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course introduces students to the issues of measurement and analysis of ratings and media readership. The aim of the course is to map current practices in this area, to acquaint students with key analytical categories and procedures and with available data types.
Learning outcomes
After completing the course, the student will be able to:
navigate the current types of ratings measurements of Czech and European media
obtain and interpret ratings data
take into account the strengths and limits of specific ratings measurements in their work
Syllabus
  • The course is taught in the form of a one-time block workshop in which the following topics are discussed:
  • industry associations
  • media research types, specific research projects and their specifics
  • printing: basic metrics and results
  • radio: basic metrics and results
  • television: basic metrics and results
Literature
  • Robinson, M. J. (2017). Television on demand: Curatorial culture and the transformation of TV. Bloomsbury Publishing USA.
Teaching methods
lecture / workshop, home assignment
Assessment methods
The course is completed by a credit, which is awarded for attending the lesson and submitting the final task.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2022, Autumn 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2024/ZURn6350