ZURn6602 Communication, Entrepreneurship and Professional Development

Fakulta sociálních studií
jaro 2025

Předmět se v období jaro 2025 nevypisuje.

Rozsah
1/1/0. 4 kr. Ukončení: z.
Vyučující
Charles Michael Elavsky, Ph.D. (přednášející)
Garance
Charles Michael Elavsky, Ph.D.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Předpoklady
! ZUR589t Communication
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.
Cíle předmětu
What does it mean to be entrepreneurial? What does it mean to engage entrepreneurship within and across professional spaces and cultural places? What does the mindset and behavior of an entrepreneur look like? This course is designed for those students who wish to explore the idea of professional entrepreneurship and what it means across the theoretical-practical spectrum as one considers it from the introspective and interpersonal to an international perspective. In this course, students learn the essential attributes of thinking like an entrepreneur and the stages one goes through in taking the seed of an idea and growing it into a successful professional model. Moreover, it provides practical insights into the practices and mindset needed to understand the entrepreneurial lifestyle, creating and finding opportunities (as well as evaluating and acting upon them) and ultimately resourcing new opportunities which can lead to one’s independent professional and personal growth. In short, this course approaches and engages entrepreneurialism as a combination of reflection, practice, and active learning through student engagement with intellectual and contextual resources found within themselves, their local community and at the edges of their conceptual thinking.
Výstupy z učení
Students will be able to:
- understand the characteristics of a successful entrepreneur
- possess an understanding of entrepreneurial mindset, skillset, and toolset to apply to their own thinking about start-ups and engaging in independent professional ventures within and across different cultural contexts
- understand the components of an entrepreneurial business plan,
- develop a vocabulary of business competencies,
- understand the opportunities and challenges to developing one’s own professional ventures
Osnova
  • 1. General Introduction
  • 2. Practicing Entrepreneurship
  • 3. Developing an Entrepreneurial Mindset
  • 4. Supporting Social Entrepreneurship
  • 5. Generating New Ideas
  • 6. Using Design Thinking
  • 7. Testing and Experimenting in Markets
  • 8. Building Business Models
  • 9. Financial Planning for Entrepreneurs
  • 10. Learning from Failure
  • 11. Developing Networks
  • 12. Marketing and Pitching your Idea
  • 13. Wrap Up/Exams
Literatura
  • NECK, H, NECK, C. and MURRAY, E. Entrepreneurship: The Practice and Mindset. Sage Publishing: Los Angeles, CA, 2017.
Výukové metody
lecture, seminar discussion
Metody hodnocení
weekly journal writing assignments, exams, attendance/participation
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je vyučován každoročně.
Výuka probíhá každý týden.
  • Permalink: https://is.muni.cz/predmet/fss/jaro2025/ZURn6602