ZURn6604 Language and Ideology

Faculty of Social Studies
Spring 2020
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Dita Trčková, Ph.D. (lecturer)
Guaranteed by
Charles Michael Elavsky, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Tue 14:00–15:40 Studio 527
Prerequisites (in Czech)
! ZUR589v Language and Ideology
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to exercise students’ critical thinking and develop their critical awareness of discursive devices with ideological underpinnings employed in the media. The students will learn key concepts and tools of methodology known as critical discourse analysis and will apply these in practice, investigating media representations of minorities. They will examine the dialectical relationship between language and society, with the focus on the link between language, power and ideology.
Learning outcomes
Students will be able to:
- critically read and interpret a variety of media texts
- identify the link between discursive devices in media texts and constructions of social power relationships
- detect ideology conveyed in media discourse
- discern media stereotypes of minorities
- employ persuasive devices in discourse
Syllabus
  • 1. Introduction to the course
  • 2. Critical discourse analysis: key concepts and tools
  • 3. Metaphor and ideology: the cognitive theory of metaphor
  • 4. Rhetoric and persuasive strategies: pathos, ethos, logos
  • 5. Multimodal analysis; visual grammar
  • 6. Gender, identity and the media
  • 7. Racism in the media
  • 8. Media representations of Muslims
  • 9. Propaganda and the media; students' presentations
  • 10. The Third World in the media; students' presentations
  • 11. Portrayal of distant suffering in the media; students' presentations
  • 12. Representations of sexual minorities in the media; students' presentations
  • 13. Final summary and revision; students' presentations
Literature
  • MACHIN, David and Andrea MAYR. How to do critical discourse analysis : a multimodal approach. 1st ed. London: Sage, 2012, 236 s. ISBN 9780857028921. info
  • RICHARDSON, John E. Analysing newspapers : an approach from critical discourse analysis. New York: Palgrave Macmillan, 2007, xi, 268. ISBN 9781403935656. info
  • GAUNTLETT, David. Media, gender and identity : an introduction. London: Routledge, 2002, x, 278. ISBN 0415189608. info
  • DIJK, Teun Adrianus van. Discourse, racism and ideology. 1st ed. La Laguna: RCEI Ediciones, 1996, 63 s. ISBN 8492145404. info
Teaching methods
lecture, class discussion, presentation, text analysis
Assessment methods
80% attendance; readings for each class; 2 assignments (10% each); presentation (critical discourse analysis of a media text) (30%), final essay (critical discourse analysis of a media text) (50%)
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
  • Enrolment Statistics (recent)
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