ZURn6616 Online Television

Faculty of Social Studies
Autumn 2024
Extent and Intensity
1/1/0. 4 credit(s). Recommended Type of Completion: zk (examination). Other types of completion: z (credit).
In-person direct teaching
Teacher(s)
Mgr. et Mgr. Jana Jedličková, Ph.D. (lecturer)
Guaranteed by
Mgr. et Mgr. Jana Jedličková, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Thu 18:00–19:40 U53
Prerequisites
TYP_STUDIA(MN)
at least B1 level of English (passive and active)
keen interest in television and streaming
no previous knowledge of TV studies concepts needed
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
There seems to be a lot of buzz about streaming and VOD portals and platforms these days. However, TV studies concepts, which we will use in this course to understand current changes in audiovisual media, recognize streaming as one of the distributional strategies of TV companies.

The course, combination of a lecture and a seminar, will thus focus on the definition of online television in the contemporary western media landscape and cultural industries. We will discuss and elaborate on the larger concepts of television and cultural studies but we will also focus on specific sources concerning contemporary online television, streaming services and streaming post/wars.

The course is fully led in English. That is why you should be able not only to understand and read in English but also discuss with your peers and a lecturer. The goal of the course is not to describe what online TV is or is not but to discuss, elaborate and research how online TV was and is shaped, how is it changing in current circumstances and what and who actually influences how we perceive the concept itself.

There is no need to be familiar with the concepts of TV studies or streaming industries prior to the course. Needless to say, it is of an advantage if you know a thing or two about television. The only required thin g beside the knowledge of English is your interest in the topic and willingness to discuss it with others.
Learning outcomes
Students will be able to

- orient themselves in the streaming industries;
- know the difference between linear and non-linear concepts of television;
- be familiar with fundamentals of online TV streaming theory;
- recognize basic distributional and business models present in online TV industries;
- will have basic knowledge of main industry TV players in Europe an USA;
- will be able to create their own online TV projects and defend their own ideas;
- will understand the programming and content strategies main streamers use.
Syllabus
  • General themes:
  • 1. What is television in the digital age?
  • 2. TV industries in the age of streaming
  • 3. TV technology, convergence culture and streaming
  • 4. How we watch and use TV in the streaming age?
  • 5. Distribution and business models of VOD and FAST channels era
  • 6. Audiovisual content strategies in online spaces
  • 7. Streaming and brand
  • 8. Case studies of streaming services and online TV (e.g. Netflix, HBO Go and Max, iVysílání, Voyo, Funk.de, etc.)
  • 9. Current state of TV industries and the post/streaming wars effects
Literature
    required literature
  • JOHNSON, Catherine. Online TV. First published. London: Routledge, Taylor & Francis Group, 2019, xii, 176. ISBN 9781138226883. info
    recommended literature
  • JENNER, Mareike. Netflix and the re-invention of television. Chan: Palgrave Macmillan, 2018, viii, 299. ISBN 9783319943152. info
  • GRAY, Jonathan and Amanda D. LOTZ. Television studies. 1st pub. Cambridge: Polity, 2012, 178 s. ISBN 9780745650982. info
  • LOTZ, Amanda D. The television will be revolutionized. New York: New York University Press, 2007, xii, 321. ISBN 9780814752197. info
Teaching methods
lectures
class discussions
group projects
final project
home reading
Assessment methods
4 five-minute tests /taken online in IS; to be specified in the interactive syllabus/
compulsory reading during the reading week and an essay on a topic based on this reading /reading to be specified in the interactive course outline/
1 oral presentation of the topic during the semester on online TV or streaming industries /5-10 minutes/
a final project in which you will design your own streaming platform or portal /project conditions to be specified in the interactive syllabus and in the introductory class of the course/
the exam will be marked on the basis of the sum of points from the five-minute tests, the essay, the oral presentation and the assessment of the final project /details given in the interactive course syllabus and in the first class/
Early submission deadline for the final project: 19 December 2024
First regular deadline: 12 January 2025
Náhradní absolvování
not possible without personal participation in the course
Language of instruction
English
Further comments (probably available only in Czech)
The course is taught annually.
Teacher's information
Contact teaching of the course will not take place on 31 October 2024.

The last lecture of the course takes place on 12/12/2024.

The course is also listed under the following terms Autumn 2023.
  • Enrolment Statistics (recent)
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