FSS:ZUR295 Press relation officer - Course Information
ZUR295 Press relation officer
Faculty of Social StudiesAutumn 2008
- Extent and Intensity
- 1/1. 4 credit(s). Type of Completion: z (credit).
- Teacher(s)
- PhDr. Jiří Klement (lecturer), Ing. Rudolf Burgr, Ph.D. (deputy)
Ing. Rudolf Burgr, Ph.D. (seminar tutor) - Guaranteed by
- prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Drahomíra Soldánová - Timetable
- Mon 12:00–13:30 AVC
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 0/40, only registered: 0/40, only registered with preference (fields directly associated with the programme): 0/40 - fields of study / plans the course is directly associated with
- there are 8 fields of study the course is directly associated with, display
- Course objectives
- The course provides basic practical information about the content of a press spokesperson's job.
- Syllabus
- Topics to be dealt with the course: spokesperson's profile (qualifications, skills, and job content); press release and press statement (theory, examples, and writing); press conference and briefing (theory, practising the preparation and chairing and the difference between both terms); participation in a press conference (e.g. of political parties, city of Brno and South Moravia region, private company, non-profit organisation, etc.); inviting journalists to participate in an institution's event (examples and writing); relations and communication with journalists and editorial boards (establishing, renewing, maintaining and developing contacts, and updating databases); technical conditions of preparing press materials and communication, ,photographic documentation of an institution's event, and sending out releases; functions of press departments or centres (permanent versus temporary, establishing the background for journalists at institutional events), and excursion in the press department of the South Moravia Region; the position of a press spokesperson within an institution (roles, relations with the organisation's management, position, and competencies); press spokesperson and correspondent of the given institution; press spokesperson and web institutions; composing PR articles, creating the publicity of an institution and its representatives; role of a press spokesperson in case of a crisis or emergency (accident, evacuation, floods, etc.).
- Literature
- Bajčan, R. 2003. Techniky public relations, aneb Jak pracovat s médii. Praha: Management Press.
- Foret, M. 1994. Komunikace s veřejností. Brno: Masarykova univerzita.
- Caywood, Clarke, L. 2003. Public relations: řízená komunikace podniků s veřejností. Brno: Computer Press.
- Pospíšil, P. 2002. Efektivní Public Relations a media relations. Praha: Computer Press.
- Svoboda, V. 2006. Public relations: moderně a účinně. Praha: Grada Publishing.
- Věrčák, V. 2004. Media relations není manipulace, Praha: Ekopress.
- Assessment methods
- Lecture and seminar. Credit.
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- Information on course enrolment limitations: Přednostní právo zápisu mají studenti oborové specializace "žurnalistika", a to i v případě, že se přihlásí později než studenti jiných specializací a oborů.
- Enrolment Statistics (Autumn 2008, recent)
- Permalink: https://is.muni.cz/course/fss/autumn2008/ZUR295