ZUR589g Urban Communication: Image, Space, and Media

Fakulta sociálních studií
podzim 2013
Rozsah
1/1. 8 kr. Ukončení: zk.
Vyučující
Tae-Sik Kim, Ph.D. (přednášející)
Mgr. Jana Ježková (pomocník)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
St 16:00–17:40 Studio 527
Omezení zápisu do předmětu
Předmět je určen pouze studentům mateřských oborů.

Předmět si smí zapsat nejvýše 15 stud.
Momentální stav registrace a zápisu: zapsáno: 0/15, pouze zareg.: 0/15
Mateřské obory/plány
Cíle předmětu
This course examines communication patterns in the urban environment. A city is a typical interdisciplinary space where humans, technologies, and cultures interactively form a variety of communicative actions. Grounded in the understanding of the role of urban space as media, this course looks closely at how urban spaces represent (are represented by) everyday communications. This course covers a variety of issues in urban communication, ranging from urban branding to neoliberal exclusion in urban space. Throughout the course, students will discuss how urban spaces connect/disconnect/reconnect people. By reading a variety of research articles assigned in the course and participating in class discussions, students learn to widen their perspectives on urban space, society, and communication and to develop their own research projects focusing on communicative activities in the urban environment.

 Comprehend the role of urban space as media.
 Develop strategic ways of thinking to improve urban communicative capability.
 Review and analyze a variety of research articles on urban communication.
 Find important themes and methods of urban research.
 Lead insightful discussions.
 Develop a research project by applying sociocultural experiences.
Osnova
  • Week 1. Course introduction
  • Week 2. Urban Communication: Theories and Practices
  • Week 3. Urban Branding 1: Making a Place Attractive
  • Week 4. Urban Branding 2: Sustainable Urban Space
  • Week 5. Global Urban Network
  • Week 6. Urban Semiotics
  • Week 7. Reading Week
  • Week 8. Border Space: Communicating with Others
  • Week 9. Inclusive and Exclusive Urban Space
  • Week 10. Media Representation of Urban Space
  • Week 11. Urban (Cyber) Space
  • Week 12. Conference 1
  • Week 13. Conference 2
Výukové metody
# The format of the course is a combination of brief lectures and controlled discussions of various assigned readings.
# All students are expected to read all articles assigned and to develop appropriate discussion questions.
# Students submit a group research paper with 2-4 colleagues (topic of student’s choice in consultation with instructor; minimum 20 pages including references, figures, and tables)
Metody hodnocení
1. Response Paper (30 x 8 = 240) (Summarize Required Articles and Develop 2 discussion questions. Submit by noon the day before each class with the exception of Week 1, 8, 12, and 13 / No Late Paper Accepted)
2. One Discussion Leader (100)
3. One Presentation (60): Week 12 or Week 13
4. Group Strategic Planning (200, Work with 2-4 Colleagues, Choose a town/city, Find a communicative happening in the city, Evaluate it, and Suggest future directions. Visual materials are welcome. A 3-4 page statement should be submitted)
5. Group Research Paper (400): Due- Midnight, Monday 6. January. 2014 (Late Paper – Subtract 5% for each day after the due date)

Total: 1000
A: 900-1000
B: 800-899
C: 700-799
D: 600-699
E: 500-599
F: -499
Vyučovací jazyk
Angličtina
Informace učitele
Week 2. Urban Communication: Theories and Practices

Georgiou, M “Media and the city: Making sense of place” International Journal of Media and Cultural Politics 6.3 (2010)
Drucker, Susan. “Urban and Suburban Communication in the Digital Age”
Cronin, Anne M. "Researching Urban Space, Reflecting on Advertising A Photo Essay." Space and Culture 14.4 (2011): 356-366.

Week 3. Theme 1. Urban Branding – 1) Making a Place Attractive

Kavaratzis, Mihalis, and Gregory J. Ashworth. "City branding: an effective assertion of identity or a transitory marketing trick?." Tijdschrift voor economische en sociale geografie 96.5 (2005): 506-514.
Jensen, O. B. “Branding the Contemporary City- Urban branding as Regional Growth Agenda?” Plenary paper for Regional Studies Association Conference ’Regional Growth Agendas’

Week 4. 2) Sustainable Urban Space

Kokosalakis, Christina, et al. "Place image and urban regeneration in Liverpool." International Journal of Consumer Studies 30.4 (2006): 389-397.
Gold, John R., and Margaret M. Gold. "Olympic cities: regeneration, city rebranding and changing urban agendas." Geography compass 2.1 (2008): 300-318.

Week 5. 3) Urban Branding and the Media

Greenberg, Miriam. "Branding Cities A Social History of the Urban Lifestyle Magazine." Urban affairs review 36.2 (2000): 228-263.
Cronin, Anne M. "Advertising and the metabolism of the city: urban spaces, commodity rhythms." Environment and Planning D: Society and Space 24.4 (2006): 615-632.

Week 6. Theme 2. Urban Representation – 1) Urban Semiotics

Gaines, Elliot. "Communication and the semiotics of space." Journal of Creative Communications 1.2 (2006): 173-181.
Kim, Tae-Sik. "Three faces of Chinese modernity: nationalism, globalization, and science." Social Semiotics 21.5 (2011): 683-697.
Shortell, Timothy and Krase, Jerome, “Place, Space, Identity: A Spatial Semiotics of the Urban Vernacular in Global Cities” ESA Research Network Sociology of Culture Midterm Conference: Culture and the Making of Worlds, October 2010.

Week 9. 2) Urban Borders

Howell, Ocean. "Skatepark as Neoliberal Playground Urban Governance, Recreation Space, and the Cultivation of Personal Responsibility." Space and culture 11.4 (2008): 475-496.
Smith, Michael Peter. "Transnational urbanism revisited." Journal of Ethnic and Migration Studies 31.2 (2005): 235-244.

Week 10. Theme 3. Media and Urban Space- 1) Media and Cities

Morris, Brian. "Un/Wrapping Shibuya: Place, Media, and Punctualization."Space and Culture 13.3 (2010): 285-303.
Hartmann, Maren. "The changing urban landscapes of media consumption and production." European Journal of Communication 24.4 (2009): 421-436.

Week 11. 2) Cyber(urban) Space

Jeffres, Leo W., and Carolyn A. Lin. "Metropolitan websites as urban communication." Journal of Computer‐Mediated Communication 11.4 (2006): 957-980.
Crang, Mike. ’Cyberspace as the new public domain.’, in Urban diversity : space, culture and inclusive pluralism in cities worldwide. (2010) Baltimore, MD: Johns Hopkins University Press ; Woodrow Wilson International Center for Scholars, pp. 99-122. Hudson-Smith, Andy. "Digital Urban-The Visual City." (2007).


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