HEN649 Crowdfunding- alternative financing

Faculty of Social Studies
Autumn 2015
Extent and Intensity
0/2. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Petr Sič (lecturer)
Mgr. Petra Bernatíková (assistant)
Guaranteed by
doc. Mgr. Bohuslav Binka, Ph.D.
Department of Environmental Studies – Faculty of Social Studies
Contact Person: Bc. Petra Burišková
Supplier department: Department of Environmental Studies – Faculty of Social Studies
Timetable
Thu 15:15–16:45 U32
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
I aim to familiarize students with Crowdfunding so that at the end of the semester they were able to lead their own campaign. Thus creating a viable project to map their target group, to prepare a plan to work with the media and create media content. Thanks to our own experience would also be able to assess the reasonableness of foreign projects and consulting.
Syllabus
  • I) week - introductory theory, selection of projects to be implemented
  • II - IV) Week - preparation campaign (strategy, timetable layout) work Crowd (fb, twitter), mapping of target groups, creating a media plan
  • V-VI) week - creating a site Crowdfunding (creating a motivational video and texts, preparation of rewards), addressing the media, energize Crowd
  • VII) a week - reading
  • VIII-IX) week - the campaign started, the first phase of project implementation, e-mail campaign, sharing rules
  • X-XI) week - the second phase of the project (involving the media), creating a visual communication (graphic and video)
  • XII-XIII) week - finalization of the projects, the strategy of gradual addition of reward increases amounts celebration of successful assistance to selected projects
Teaching methods
How will I teach the subject? At the beginning the students choose two interesting projects. Those will prepare a campaign and then in the second semester of this campaign even realize. I would therefore offered through teaching practices. Most hours will be structured as follows: The first part will be devoted to assessment tasks (eg. The creation and publishing of advertising content) and discussion will be followed by a short lecture. In the second part of the lesson we will prepare the exercise (eg. Creating advertising graphics, video editing etc.) and their presentation.
Assessment methods
Students will receive credit for working out and work hour.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught once in two years.
  • Enrolment Statistics (recent)
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