ZUR393j Global Media Industries

Faculty of Social Studies
Autumn 2015
Extent and Intensity
1/1. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Tae-Sik Kim, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Tue 15:15–16:45 AVC
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
there are 14 fields of study the course is directly associated with, display
Course objectives
This course is designed to help students develop an understanding media and culture as industries in the capitalist world. Students will consider ‘media’ as culture industry. The course will look at the evolution of media industries over time to explore how media have been developed in relation to sociopolitical and economic changes. This course will cover a wide range of media industries including from Hollywood to East Asian media industry. The first half of the course will cover an historical and theoretical overview of global media industry. The second half of the course will then focus on the structure and practice of multiple media industries in the world.

• To understand the history and theory of media industries
• To comprehend the role of media industries in shaping society and culture
• To critically evaluate the political economy of media industries
• To get informed about a variety of media industries in the world that hasn’t well been known.
Syllabus
  • Week 1. Introduction to the course
  • Week 2. Media as Industries
  • Week 3. Culture Industry: History of Mass Culture
  • Week 4. Media Ownership
  • Week 5. The rise of media industry: US Media
  • Week 6. Globalized Media System
  • Week 7. Mid-Term Examination
  • Week 8. New Media Industry: Google and Facebook
  • Week 9. European Media Industries
  • Week 10. East Asian Media Industries
  • Week 11. Brazil and India: Regional Power Players
  • Week 12. Group Presentation
  • Week 13. Final Examination
Teaching methods
The format of the course is a combination of lectures and controlled discussions of assigned readings.

All students are expected to read textbooks assigned and to develop appropriate discussion questions.
Assessment methods
 Attendance: 4 unexcused absences during a semester shall be denied academic credit

 Take Home Examination 30%
A 7-8 page long essay on the relationship between media and society.

 Group Presentation 15%
• Group with 3-4 colleagues
• Case Study: A Media Industry Case
• Submit PPT and Present in Week 12

 Class Presentation 10%
• Develop discussion questions on assigned week’s topic.
• Introduce cases not included in textbooks

 Final Examination 30%

 Short Essay 15%
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
The course is also listed under the following terms Autumn 2016, Autumn 2017, Autumn 2018.
  • Enrolment Statistics (Autumn 2015, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2015/ZUR393j