ZURb1610 Community Media

Faculty of Social Studies
Autumn 2021
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Henry G. Loeser, Ph.D. (lecturer)
Guaranteed by
Tae-Sik Kim, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Sat 6. 11. 8:00–14:40 Aula, 15:00–18:00 P31 Posluchárna A. I. Bláhy, Sun 7. 11. 8:00–16:20 P31 Posluchárna A. I. Bláhy
Prerequisites
none
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 0/20, only registered: 0/20
fields of study / plans the course is directly associated with
Course objectives
As a true alternative to traditional public service and commercial media, the "Third Sector" community media provide access to otherwise inaccessible mass communication channels as well as content perhaps not readily available elsewhere. Thus, community media can represent an important component of civil society, and offer a path for individual and community development.
Learning outcomes
Upon completion of the course, students should be able to identify and explain the fundamentals of Community Media, and apply them to the operation of a self-sustaining community media organization. They should demonstrate a foundation of knowledge in media management, and employ the nature of media, the platforms for delivery, structure and mandates of community media.
Syllabus
  • Syllabus I. Community Media Theory & Literature 1). Introduction – descriptions & definitions of community media 2). Media Archeology – 50,000 years of communication 3). Overview - history and current snapshot of community media phenomenon 4). Theory & Literature I - theoretical foundations of civil society, community, and the public sphere 5). Theory & Literature II - media theories and research about community broadcasting II. Community Media Practice 1). Organizational Structures - ownership, licensing, governance, hierarchy, administration, strategy, tactics 2). Technics - linear delivery, air chain, terrestrial, IP 3). Marketing - market analysis, formatics, audience measurement, strategy, tactics 4). Revenue - market analysis, people, systems, materials, strategy, tactics 5). Program / Operations - genres, formats, research 6). Country Case Studies - Austria, Czech Republic 7). Digital Convergence - issues and opportunities for community media
Teaching methods
lectures, class discussion, team-based collaboration
Assessment methods
Requirements and Grading 1. Complete these required readings before seminar – Howley “Introduction to Community Media” pp 1-21 – Loeser “CB Introduction” – Loeser “CB History” 2. Attend the lecture/seminar sessions (5-6.11.2021) (25% of grade) 3. Participate in classroom discussions (15% of grade) 4. Present team-based case study of community media enterprise in live 6-minute presentation (60% of grade)
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2019, Autumn 2020.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2021/ZURb1610