ZURn6331 Qualitative Audience Research II

Faculty of Social Studies
Autumn 2021
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. et Mgr. Alena Pospíšil Macková, Ph.D. (lecturer)
Mgr. Martina Novotná, Ph.D. (seminar tutor)
Guaranteed by
Mgr. et Mgr. Alena Pospíšil Macková, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Prerequisites (in Czech)
ZURn6330 Qualitative Audience Res. I
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15, only registered with preference (fields directly associated with the programme): 0/15
fields of study / plans the course is directly associated with
Course objectives
The subject follows the course of Qualitative Audience Research I and is intended for students who intend to further deepen their experience with qualitative field research of this type. Students in the course participate in ongoing research projects as interviewers and/or analysts.
Learning outcomes
After completing the course the student will be able to:
design research based on qualitative interviewing
prepare and conduct semi-structured interviews
know limits and strengths related to technique of semi-structured interviews
analyze data
interpret data
Literature
  • GIBBS, Graham. Analyzing qualitative data. Los Angeles: SAGE, 2018, xviii, 210. ISBN 9781473915817. info
  • HENDL, Jan. Kvalitativní výzkum : základní teorie, metody a aplikace. Čtvrté, přepracované a r. Praha: Portál, 2016, 437 stran. ISBN 9788026209829. info
  • BRINKMANN, Svend and Steinar KVALE. InterViews : learning the craft of qualitative research interviewing. Third edition. Los Angeles: Sage, 2015, xviii, 405. ISBN 9781452275727. info
  • EZZY, Douglas. Qualitative analysis : practice and innovation. 1st pub. London: Routledge, 2002, xvii, 190. ISBN 0-415-28127-X. info
  • STRAUSS, Anselm L. and Juliet M. CORBIN. Základy kvalitativního výzkumu : postupy a techniky metody zakotvené teorie. Translated by Stanislav Ježek. Vyd. 1. Brno: Sdružení Podané ruce, 1999, vi, 196. ISBN 808583460X. info
Teaching methods
seminar, individual research work, consultations
Assessment methods
seminars and consultations attendance, conducting interviews, research report
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms Autumn 2020, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2021, recent)
  • Permalink: https://is.muni.cz/course/fss/autumn2021/ZURn6331