ZURb1429 Podcast GenZ

Faculty of Social Studies
Autumn 2024
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
In-person direct teaching
Teacher(s)
Bc. Martin Claus (seminar tutor)
Mgr. Bc. Jan Hanák (seminar tutor)
Mgr. Martina Pouchlá (seminar tutor)
Guaranteed by
doc. MgA. Jan Motal, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Tue 10:00–11:40 Rádio 544
Prerequisites (in Czech)
SOUHLAS
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 10 student(s).
Current registration and enrolment status: enrolled: 5/10, only registered: 3/10, only registered with preference (fields directly associated with the programme): 3/10
fields of study / plans the course is directly associated with
there are 22 fields of study the course is directly associated with, display
Course objectives
The workshop offers practical experience in creating a podcast - conducting interviews, sound production, marketing. For about 5 students, registration based on individual request, every week in the premises of Radio R. GenZ, around which the course is built, is an already existing podcast with a weekly periodicity, which has found its respected place in the domestic audio-creation in its relatively short history. At the Prix Bohemia Radio 2023 festival, GenZ was included among the ten best domestic podcasts. The documentaries "Rainbow Children of God" by Jitka Uhnavé and "Transitional Arm" by Vilém Brandy published in the GenZ podcast were awarded at the AudioREPORT show in the same year.

Is it a marketing ploy? Yes it is. Generation Z. But. The generation of youngest adults is certainly not uniform, yet it is one that is beginning to shape our world, whether one likes it or not. The GenZ podcast brings their perspective, with their receptivity, sensitivity and perhaps even fragility. Student documentary or reportage or drama and debate with creators, that's GenZ. Do you disagree? You don't have to. Just listen. Let you know.

The phenomenon of podcasting. Broadcasting x narrowcasting. Transformation of mass communication towards a narrower audience, but also towards a closer and significantly interactive relationship between creators and audience.
Learning outcomes
The student will acquire practical skills with the creation of a podcast - dramaturgy, target audience, choice of genre, creation of topic, conducting an interview, sound production, marketing.
Syllabus
  • Teamwork on the creation of a weekly podcast with a fixed deadline and release time.
Literature
  • Podcasting: Believe the Hype https://www.thirdcoastfestival.org/feature/podcasting-believe-the-hype
  • The Third Coast Conference https://www.thirdcoastfestival.org/conference/
  • Rozhovor s Adamem Javůrkem (ČRo) o fenoménu podcastingu https://is.muni.cz/auth/el/fss/jaro2024/ZURb1108/um/adam_javurek_o_podcastech.mp3
  • The Bello Collective https://bellocollective.com/
  • REKOVÁ, Tereza. Evropský rozhlasový dokument a jeho život na konferencích a festivalech. Vydání první. Brno: Janáčkova akademie múzických umění, 2023, 240 stran. ISBN 9788074602115. info
  • HANÁČKOVÁ, Andrea. Autorský rozhlasový dokument. [Praha]: NAMU, 2022, 473 stran. ISBN 9788073315252. info
  • HANÁČKOVÁ, Andrea. Český rozhlasový dokument a feature v letech 1990 - 2005: Poetika žánrů. Disertační práce. Olomouc: Univerzita Palackého Olomouc, 2008. info
Teaching methods
The theory of podcasting in the form of discussions and especially joint teamwork on the creation of a GenZ podcast according to the specific abilities of current students. Project-oriented teaching.
Assessment methods
Successful completion of the course requires active work during the semester, ending in the exam period with a final colloquium in the form of a discussion reflecting the semester's work on the creation of a podcast.
Náhradní absolvování
The course cannot quite be completed in a substitute way, but the collaboration on the creation of the podcast can be individually modified and if it is to the benefit of the team, it is imaginable, for example, to do marketing remotely, i.e. even from a trip abroad, but on the assumption of weekly work and communication online form.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught each semester.
  • Enrolment Statistics (recent)
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