ZURn6217 Media Planning and Program Strategies

Faculty of Social Studies
Autumn 2024
Extent and Intensity
1/1/0. 4 credit(s). Recommended Type of Completion: zk (examination). Other types of completion: z (credit).
In-person direct teaching
Teacher(s)
Mgr. et Mgr. Jana Jedličková, Ph.D. (lecturer)
Guaranteed by
Mgr. et Mgr. Jana Jedličková, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Thu 16:00–17:40 P24b
Prerequisites
TYP_STUDIA(MN)
BA media studies alumni
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 9/20, only registered: 1/20
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to present the basic concepts of media planning with a focus on schedulling and programming strategies of audiovisual and print media, auditive media and cultural festivals.
Students will be introduced to these concepts and basic terminology as well as to the practical forms of schedulling and programming in the cultural and creative industries.
Theoretical lessons will be interspersed with case studies where students will experience dramaturgy and planning in the media and cultural industries through group work.
Learning outcomes
Students will be able to: - characterize the strategies of daily and long-lasting program planning,
- categorize practical terminology used in the common television work, for example daily broadcasting plan, program scheme, media calendar etc.,
- create the dramaturgy assessments, creative brief and analytic reports.
Syllabus
  • 1. What is the purpose of programming and curating media?
  • 2. Media forms and types of media in the 21st century
  • 3. Media and audiences
  • 4. Media content
  • 5. Programming strategies and content curation
  • 6. Film Festivals
  • 7. Auditive content and its curation
  • 8. Television and Radio - Programming and Broadcasting
  • 9. Digital media curation
  • 10. Online television and programming
  • 11. Case studies from media industries
Literature
    required literature
  • • TYLER-EASTMAN, Susan and FERGUSON, Dougles. Media Programming: Strategies and Practices. 9th edition. Wadsworth Publishing, 2012. pp. 496. Wadsworth Publishing; 9 edition, ISBN-13: 978-1111344474
    recommended literature
  • Behavioural targetingan online analysis for efficient media planning? Edited by Alice Klever. Hamburg [Germany]: Diplomica Verlag, 2009, 78 p. ISBN 9783836624053. info
  • PEREBINOSSOFF, Philippe, Brian GROSS, Lynne S. GROSS and Edwin T. VANE. Programming for TV, radio, and the Internet : strategy, development, and evaluation. 2nd ed. Amsterdam: Focal Press, 2005, xx, 324. ISBN 0240806824. info
  • SISSORS, Jack Zanville and Roger B. BARON. Advertising media planning. 6th ed. New York: McGraw-Hill, 2002, xviii, 445. ISBN 0844215635. info
  • ROSSITER, John R. and Peter J. DANAHER. Advanced media planning. New York: Springer Science+Business Media, 1998, xiii, 111. ISBN 9780792382188. info
  • SURMANEK, Jim. Media planning : a practical guide. 3rd ed. Lincolnwood, Ill., USA: NTC Business Books, 1996, xii, 209. ISBN 0844235121. info
  • GOODRICH, William B. and Jack Zanville SISSORS. Media planning workbook : with discussions and problems. 5th ed. Lincolnwood, IL: NTC Business Books, 1996, xiii, 206. ISBN 0844235024. info
  • DONNELLY, W. J. Planning media :strategy and imagination. 1st ed. Upper Saddle River: Prentice Hall, 1996, 333 pp. ISBN 0-13-567835-8. info
  • VANE, Edwin T. Programming for TV, radio, and cable. Edited by Lynne S. Gross. Boston: Focal Press, 1994, xiv, 258. ISBN 0240801288. info
Teaching methods
lecture, seminar, reading, group assignment, oral presentation
Assessment methods
3 intermediate 5-minute tests on the basic terminology of the course - the dates are given in the interactive syllabus, the tests are conducted online in IS
1 oral presentation of a topic /5 - 10 min/ related to programming or dramaturgy of media or cultural content per semester - the schedule of topics will be specified in the first class of the course, it will be kept as a link to the shared table in the interactive syllabus
A final project in which the student develops a dramaturgical plan or programming strategy for a selected media or cultural event - details will be shared in the interactive syllabus and discussed in the course
deadline for submission of the final project: - early deadline: December 15, 2024 by midnight - first regular deadline: 12 January 2025 by midnight
*** students accumulate points for the midterm tests and the final project, the final course grade is determined by the sum of the points - see interactive course outline for details Translated with DeepL.com (free version)
Náhradní absolvování
in case of a foreign study trip, please contact the teacher immediately, the conditions of graduation will be specified after e-mail communication
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
Teacher's information
The course is led in Czech language.

Contact teaching does not take place on 31 October 2024 - reading week, and during the last semestr week - the last lecture takes place on 12 December 2024.

The course is also listed under the following terms Autumn 2020, Autumn 2021, Autumn 2023.
  • Enrolment Statistics (recent)
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