ZUR704 Mass communication theory I

Faculty of Social Studies
Spring 2008
Extent and Intensity
0/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Jaromír Volek, Ph.D. (lecturer)
Mgr. et Mgr. Jana Kubíčková (assistant)
Mgr. Jana Pokorná (assistant)
Václav Štefela (assistant)
Pavel Švéda (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Kateřina Škařupová, Ph.D.
Timetable
Fri 22. 2. 14:15–15:45 Aula, Fri 4. 4. 14:15–15:45 Aula, Fri 16. 5. 14:15–15:45 Aula
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
This course outlines a range of communication theories, models and methods with special emphasis on problems of media communication. The first aim of this course is to provide a clear introduction to the most important results of contemporary research into communication together with the theories that seek to explain it. The second aim is to equip students with apropriate methods for analysis of media content. The course comes especially from the structuralist, sociological and linguistic perspectives (Barthes, Fiske, Hartley, Hall, Hurwitz).. By the end of the course students will understand basic principles of semiotic analysis of media content too. Course outline: introduction to concept of communication/ basic communication models/ signs and meanings/ codes/ process of signification/ basic principles of semiotic analysis of media content. At the end of this course, students should be able to: a/understand process of signification and b/design basic form of semiotic analysis
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course is taught annually.
General note: Pro imatrikulační ročníky 2004/2005 a 2005/2006.
Teacher's information
http://www.fss.muni.cz/struktura/katedry/medzur/dalkove/volek/
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013.
  • Enrolment Statistics (Spring 2008, recent)
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