ZUR704 Mass communication theory I

Faculty of Social Studies
Spring 2011
Extent and Intensity
0/0. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Jaromír Volek, Ph.D. (lecturer)
Mgr. et Mgr. Kateřina Kirkosová, Ph.D. (assistant)
Guaranteed by
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Timetable
Fri 25. 2. 16:00–17:30 exP21, Sat 2. 4. 16:00–17:30 exP21, Fri 13. 5. 16:00–17:30 exP21
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
there are 15 fields of study the course is directly associated with, display
Course objectives
This course outlines a range of communication theories, models and methods with special emphasis on problems of media communication. The first aim of this course is to provide a clear introduction to the most important results of contemporary research into communication together with the theories that seek to explain it. The second aim is to equip students with apropriate methods for analysis of media content. The course comes especially from the structuralist, sociological and linguistic perspectives (Barthes, Fiske, Hartley, Hall, Hurwitz).. By the end of the course students will understand basic principles of semiotic analysis of media content too. Course outline: introduction to concept of communication/ basic communication models/ signs and meanings/ codes/ process of signification/ basic principles of semiotic analysis of media content. At the end of this course, students should be able to: A/ understand theory of sign and meaning B/ design semiotic analysis of media content
Syllabus
  • 1. Communication and media studies
  • 2. Communication: basic definitions
  • 3. Basic paradigms of communication theory: processual and semiotic approach
  • 4. Sign and meaning
  • 5. Paradigmatic and syntagmatic analysis
  • 6. Signification
  • 7. Two orders of signification
  • 8. Codes
  • 9. News as a form of communication
  • 10. Ideology, hegemony, prefered reading and news
  • 11. News narativity: basic structures
  • 12. Structural analysis and popular culture
Literature
  • - Burton, G., Jirák, J.: Úvod do studia médií. Barrister and Principal. 2001.
  • DeFleur, M., Ball-Rokeach, S.: Teorie masové komunikace. Karolinum. 1996.
  • - Volek, J.: Úvod do komunikačních studií. Brno. FSS. 2002 (Skriptum v elektronické podobě)
  • Lohisse, J.: Komunikační systémy: Socioatropologický pohled. Praha. Karolinum, 2003.
Assessment methods
lectures homeworks written test
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
General note: Pro imatrikulační ročníky 2004/2005 a 2005/2006.
Teacher's information
http://www.fss.muni.cz/struktura/katedry/medzur/dalkove/volek/
The course is also listed under the following terms Spring 2002, Spring 2003, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2008, Spring 2009, Spring 2010, Spring 2012, Spring 2013.
  • Enrolment Statistics (Spring 2011, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2011/ZUR704